Insights | 22-12-2025
Fan favorites drive the holiday viewing spirit
Which holiday fan favorite movies, old and new, are at the top of the season’s TV viewing charts?
Insights
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Insights | 19-11-2025
Need to Know: What are Nielsen ratings?
Learn what Nielsen ratings are, how they are calculated, and how they can help you make informed marketing and…
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Insights | 30-10-2025
Happy Halloween! Horror movie TV trends this spooky season
Horror is bigger on TV than ever this October. Which movies are fans screaming for this Halloween season?
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Insights | 10-09-2025
77th Primetime Emmy Awards: Most-Watched Titles and Stars
Nielsen analyzed the 2025 Emmy nominees to find out which titles and stars won over the most of U.S. TV…
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Insights | 31-07-2025
School’s out and the TV’s on: What kids in the U.S. watched in June
Explore what kids in the U.S. watch as television usage spikes during summer. Discover trends and insights in…
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Insights | 23-07-2025
Next episode: Nielsen & Spotify
Spotify tapped Nielsen expertise to better understand the growing importance of podcasts and Brazilian podcast…
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Insights | 10-07-2025
Transforming audience data fragmentation into advertising advantages in Indonesia’s multi-screen landscape
Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a…
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Insights | 19-06-2025
Undervalued to unstoppable
PepsiCo and Nielsen teamed up to uncover what this means for brands. Download “Undervalued to Unstoppable”…
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Insights | 27-05-2025
Generational Marketing: Why marketers should not discount age in today’s media landscape
Understand the diverse media habits of different generations and the importance of an age-inclusive approach…
