Sports Reports
Gain critical insights into sponsorship media value and in-depth fan demographics across major leagues to optimize your marketing strategy, effectively connect with audiences and drive significant return on investment.
Are you new to sponsorships?
This guide is your foundational resource for integrating sponsorships into your marketing strategy. It will help you understand the core principles of creating a robust sponsorship marketing plan and show why a strong activation strategy is essential for maximizing your return on investment.
-
U.S. Sports Fan Insights Report – New
See more: U.S. Sports Fan Insights Report – NewThe U.S. sports landscape is shifting. Success requires understanding fans beyond viewership. Nielsen’s U.S. Sports Fan Insights Report provides national-level sports fan data to quantify fanbases, inform marketing strategies and make confident sponsorship investment decisions.
-
Sponsorship Media Value Benchmarking Report
See more: Sponsorship Media Value Benchmarking ReportThe Sponsorship Media Value Benchmarking Report provides key insights into the top assets and sponsor media value across major sports leagues in the United States. Our blend of cutting-edge AI technology and expert human analysts track millions of hours of content and combine brand exposure data, audience metrics and media rates to give a monetary value to brand exposure.
