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Nielsen Launches Global Measurement for YouTube Mobile App

Now available in 34 markets, this service builds on Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web browsers to provide marketers independent and comprehensive cross-device measurement of advertising audiences on YouTube across computer and mobile devices....

Global Consumers are Bullish About Their Financial Security

Around the world, consumers are displaying a strengthening sense of optimism about their financial wellbeing, particularly in developing markets throughout Asia Pacific, Africa, Middle East and Latin America, according to a new global study.

Improvement Of Egyptian Consumer Confidence Reflects On FMCG Market

Nielsen announced that the Egyptian consumer confidence index was recorded at 85 points in Q1 2018, one point up from the previous quarter, and 21 points increase from Q4 2016 since the currency devaluation. As inflation eases in Egypt, consumers are increasingly able to open up their wallets to...

Belt and Road paved with opportunities for growth of Chinese brands

April 29, 2018 –In a forum in Beijing, more than 400 business and government officials from around the world have discussed the opportunities and challenges Chinese companies face as they seek to go global. The forum, held under the theme “Chinese brand global strategic development”, was...

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