Global Consumer Confidence
WHO’S READY TO SPEND AND WHO’S JUST WINDOW SHOPPING?
The Conference Board® Global Consumer Confidence Survey, conducted for The Conference Board by Nielsen, looks at understanding consumer sentiment around the world regarding consumers’ outlook on the economy, job prospects, financial outlook, their biggest concerns and spending and saving intentions.
Some consumers are eager to open their wallets now, while others are saving their cash for better days. To keep you connected with evolving global consumer priorities, the Global Consumer Confidence survey represents nearly two billion people across 60 countries to provide uncommon insight into worldwide consumer sentiment.
HOW WE DO IT
The Conference Board® Global Consumer Confidence Survey is an online survey of more than 30,000 respondents across countries in Africa, Asia-Pacific, Europe, Latin America, the Middle East and North America. Age and gender quotas are used to ensure the results are representative of Internet users. This provides a consistent benchmark to compare how consumer attitudes across countries are changing over time.
WHY IT MATTERS
The results of the survey include the Conference Board® Consumer Confidence Index (CCI), which boils down mountains of data into a single indicator of consumer sentiment. That’s like knowing your destination is 7.8 miles due north rather than “up the road a bit.” By pinpointing how attitudes and desires are driving consumers’ purchasing habits, you can better anticipate the trends around the corner.