Insights | 18-03-2025
Need to know: What is a Designated Market Area® (DMA), and why does it matter?
Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.
Insights
Insights | 11-03-2025
The ROI of AI
“The Nielsen research rigorously validated the significant impact of Google AI-powered solutions across both…
Insights | 07-10-2024
Unlocking the potential of radio in marketing mix models
In today’s complex media landscape, marketers are constantly seeking ways to optimize their media…
Insights | 30-09-2024
How to plan with business outcomes in mind
Marketing wins and losses need to be measured in terms of business outcomes, not media metrics. Holistic…
Insights | 21-08-2024
Outcomes, not output: Measuring impact across the full marketing funnel
Uncover how marketers from EMEA and APAC are identifying, measuring and optimizing ROI through the entire…
Insights | 10-07-2024
Conversations from Cannes: Industry leaders on what’s reshaping the advertising landscape
Nielsen’s video series distills the key themes from Cannes Lions 2024 and insights from how global leaders…
Insights | 05-07-2024
What’s next for women’s sports: Fueling growth by proving value
To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights…
Insights | 17-06-2024
Building brand loyalty with LGBTQ+ audiences through inclusive advertising and content
LGBTQ+ consumers welcome brand engagement—provided it’s done in an authentic and inclusive way.
Insights | 30-05-2024
Driving value through women’s sports
By now, we’ve all heard that women’s sports are having a moment. That rings particularly true with the WNBA…
