The ROI of AI
“The Nielsen research rigorously validated the significant impact of Google AI-powered solutions across both…
Case Study
Optimizing in-flight digital ad campaigns
With Nielsen Digital Ad Ratings, Samsonite was able to monitor daily digital campaign performance across…
Connecting the dots on climate change
Nielsen collaborated with Climate Central to assess the presence of accurate and informative climate reporting…
Analyzing Out of Home Impact
Nielsen’s Brand Impact reveals how out of home channels contribute to a global eyewear conglomerate’s…
Adding incremental reach with local streaming
To help political advertisers understand the impact of local TV to their media plans, Nielsen studied how…
Creator platforms drive emotional connections and brand outcomes
Conclusion Creator spaces are special and offer unique opportunities Nielsen’s Brand Impact solution…
Influencer marketing: The obvious approach
Working with Nielsen’s Brand Impact solution has been a valuable partnership for Obviously,” says…
Southeast Asia: CPG Marketing Mix Modeling meta analysis
Introduction Measure the full funnel impact of TikTok advertising TikTok, a global entertainment platform,…
Evolving the measurement of sports events
Nielsen worked with World Athletics on new measurements of success for hosting major sports events.
