The April 2025 data is in line with the seasonal trend observed in previous years. As in April last year, there was a decline in viewership associated with improved weather and a greater desire to spend time outside the home. Average daily viewing time of video content on TV screens decreased by 12 minutes (3 hours 50 minutes) compared to March 2025, at the same time being 5 minutes higher than in the same period last year. The decline affected both traditional TV (by 11 minutes) and streaming services (by 1 minute).
Streaming’s share of total TV viewing remained at 9.3%, the same as in February and March of this year. Within streaming platforms, YouTube recorded an increase to 2.2% (2.0% in March), while Netflix recorded one of its lowest results in recent months, with a share of 1.6% (1.9% in March), indicating a downward trend.
About The Gauge™
The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S. in May 2021.
About The Gauge™ Methodology
The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.
Nielsen Poland created this iteration of The Gauge™ using methodologies comparisons.
