Insights

Content Type

Seeking authenticity

This report looks at how LGBTQ+ adults in nine countries perceive inclusion on various media platforms and advertising, LGBTQ+ visibility in media and how to improve inclusion of LGBTQ+ people in advertising and content.

Building better connections

Brands that can harness data to dial in the right combination of influencer, platform, content and interest can create connections that drive engagement—and ROI.

Fans are changing the game

This report examines the global consumer shifts over the last two years and their impact on sports sponsorship models and content distribution.

Nielsen Audio Norway report 2019-2020

Nielsen marks 1 year's delivery of the official radio numbers with a report describing Norwegians' radio listening in the period 2019 up to and including January 2020.

Game Changer

The best sports properties in the world will succeed in the long run by understanding the wants and needs of Generation Z and transforming themselves so they can attract and engage fans for years to come.

Audio Today 2019

Radio continues to reach a large segment of Americans on the go, offering advertisers the ability to deliver the right message to the right audience at the right time.

The Nielsen Total Audience Report: Q3 2018

Total media use among adult Americans is 10.5 hours per day. We are seeing a change in where this time is spent: Web-connected devices, APP / web and the use of smartphones are gradually replacing other platforms.