Seeking authenticity
This report looks at how LGBTQ+ adults in nine countries perceive inclusion on various media platforms and advertising, LGBTQ+ visibility in media and how to improve inclusion of LGBTQ+ people in advertising and content.
Building better connections
Brands that can harness data to dial in the right combination of influencer, platform, content and interest can create connections that drive engagement—and ROI.
Nielsen Annual Marketing Report: Era of Alignment
Learn about future-focused marketing and advertising strategies for brand building and customer acquisition.
Fans are changing the game
This report examines the global consumer shifts over the last two years and their impact on sports sponsorship models and content distribution.
The Changing Value of Sponsorship: 2021 Sports Marketing Trends
Learn how sports sponsorship value is evolving and why a clear understanding of ROI across channels and over time is a business imperative.
Nielsen Audio Norway report 2019-2020
Nielsen marks 1 year's delivery of the official radio numbers with a report describing Norwegians' radio listening in the period 2019 up to and including January 2020.
Game Changer
The best sports properties in the world will succeed in the long run by understanding the wants and needs of Generation Z and transforming themselves so they can attract and engage fans for years to come.
Audio Today 2019
Radio continues to reach a large segment of Americans on the go, offering advertisers the ability to deliver the right message to the right audience at the right time.
The Nielsen Total Audience Report: Q3 2018
Total media use among adult Americans is 10.5 hours per day. We are seeing a change in where this time is spent: Web-connected devices, APP / web and the use of smartphones are gradually replacing other platforms.
Connected Commerce: Connectivity leads to a transformation in lifestyle
It is undeniable that internet access, mobile technology and digital innovations are redefining the everyday interactions of consumers and continuing to shape their lifestyles in more ways than one.