Game Changer
The best sports properties in the world will succeed in the long run by understanding the wants and needs of Generation Z and transforming themselves so they can attract and engage fans for years to come.
Demand Institute: Introducing the Connected Spender - Implications
This report was developed and published by the Demand Institute, a non-profit think tank jointly operated by The Conference Board and Nielsen. In this report, we have shown how traditional income-based approaches to market prioritization miss the most potent group of consumers—the Connected...
Demand Institute: Introducing the Connected Spender - Magnitude
This report was developed and published by the Demand Institute, a non-profit think tank jointly operated by The Conference Board and Nielsen. The research that led us to the concept of the Connected Spender replaces conventional income-based approaches to consumer prioritization with a new way...
Demand Institute: Introducing the Connected Spender - Magnitude
This report was developed and published by the Demand Institute, a non-profit think tank jointly operated by The Conference Board and Nielsen. Today’s powerful data analytics make it possible to understand the characteristics of individual consumers on a very granular level. Yet marketers...
Demand Institute: Introducing the Connected Spender - Profile
This report was developed and published by the Demand Institute, a non-profit think tank jointly operated by The Conference Board and Nielsen. Who are the Connected Spenders? The short answer: They are the new global digital consumers and the ideal consumer for a broad range of companies. They are...
Demand Institute: Introducing the Connected Spender
This report was developed and published by the Demand Institute, a non-profit think tank jointly operated by The Conference Board and Nielsen. Companies that seek growth from meeting consumers’ needs appreciate that there are vast variations in consumption patterns from one country to another....
Demand Institute: A Wealth of Opportunity
This report was developed and published by the Demand Institute, a non-profit think tank jointly operated by The Conference Board and Nielsen. Over the past several decades, China has brought hundreds of millions of citizens out of poverty and created a thriving consumer class that has made it the...
Demand Institute: China’s Connected Spenders & Car Demand
This report was developed and published by the Demand Institute, a non-profit think tank jointly operated by The Conference Board and Nielsen. China is the world’s largest automotive market with more than 21 million sales in 2015. At the same time, many cities are experiencing high levels of...
The End Of Cold, Hard Cash
This report was developed and published by the Demand Institute, a non-profit think tank jointly operated by The Conference Board and Nielsen. Consumer demand for cashless payments is growing, driving a global movement towards financial inclusion. The technology that enables digital storage and...
Demand Institute: No More Tiers
This report was developed and published by the Demand Institute, a non-profit think tank jointly operated by The Conference Board and Nielsen. One of the most significant questions for global business leaders over the next decade is how to capture Chinese consumption growth opportunities against a...