Press Releases
Cross-Media Currency Becomes Reality with Nielsen ONE
Today, Nielsen announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen’s transformative cross-media solution, called Nielsen ONE, will evolve the current metrics that underpin the more than $100 billion video...
BASES HONORS TOP PACKAGING REDESIGNS IN 2020 GLOBAL DESIGN IMPACT AWARDS
Nielsen BASES formally announced the winners of the 2020 Global Nielsen BASES Design Impact Awards, recognizing impactful package redesigns in the consumer packaged goods (CPG) space.
Bain & Company and Nielsen Global Connect Launch Commercial Alliance
Bain & Company and Nielsen Global Connect have entered into a non-exclusive agreement with the aim of helping the consumer packaged goods (CPG) industry improve their commercial capabilities in the areas of pricing, promotions, assortment optimization and customer planning.
Nielsen’s Global Consumer Business Reinvents Itself For The Future Of Consumer Intelligence
Nielsen's Global Consumer Business unveiled a striking new brand identity—including new company name and logo—at Intelligence Reimagined, the latest, virtual iteration of its annual Consumer 360® event.
Nielsen’s Global Consumer Business Reinforces Commitment to Chicago as Site of Global Headquarters
Nielsen’s global consumer business reinforces commitment to Chicago as site of global headquarters.
Launching Nielsen Compass: A world leading and powerful campaign outcomes database
Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales ROI
NIELSEN: VIRTUAL BANKS TO BECOME A REAL GAME CHANGER TO BANKING INDUSTRY LANDSCAPE
Hong Kong, July 30, 2020 – With the rapid development of Financial Technology (FinTech), the idea of virtual banking has been widely discussed and is gaining more traction among the local banking population. The Hong Kong Monetary Authority (HKMA) first issued the Guideline on the...
Nielsen Launches Industry-Unique Omni Shopper Dynamic Dashboard
Hong Kong, July 28, 2020 — Nielsen Hong Kong today launches the Omni Shopper Dynamic Dashboard, the industry-unique benchmark measuring Omni-Shoppers, that enables marketers to track performance data across categories and retailers in order to review their strategies more timely as...
Nielsen Global Connect Appoints Chief Financial Officer
Nielsen Global Connect appoints Chandler Bigelow as CFO.
Nielsen Media Partners with Innity to Bring VisualDNA Targeting Solution in Hong Kong
HONG KONG, May 11, 2020— Nielsen Media today announced the launch of VisualDNA for the Hong Kong Market. VisualDNA, Nielsen’s proprietary data that helps companies, brands and marketers understand the human personality, allowing businesses to serve their customers better. In partnership with...
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Nielsen Hong Kong: Cheryl Wen
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New Zealand:Kim McFadden
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Vietnam:Tu Le
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