Press Releases
Precision marketing set to surge in APAC
Asia Pacific is poised for growth in data-driven marketing or precision marketing given the increasing base of two billion online users and expected rise of advertising budgets in the next five to ten years, according to Nielsen's A Digital Giant Awakens report.
Nielsen Launches Global Measurement for YouTube Mobile App
Now available in 34 markets, this service builds on Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web browsers to provide marketers independent and comprehensive cross-device measurement of advertising audiences on YouTube across computer and mobile devices....
Desmond Wang Appointed Managing Director For Nielsen Hong Kong & Macau
Nielsen, a global measurement and data analytics company announced that Desmond Wang is appointed to expand his leadership role as Managing Director, Nielsen Hong Kong & Macau in addition to Taiwan, with responsibility for all of Nielsen’s business activities in Hong Kong, Macau and Taiwan.
David Kenny Signs LEAD Network CEO Pledge to Advance Women at Nielsen
The pledge emphasizes Nielsen’s commitment to increase women in senior leadership roles globally. Kenny signed the pledge in concurrence with International Women’s Day, which was also celebrated by thousands of Nielsen associates around the world.
Nielsen: Hong Kong Advertising Market to Remain Flat in 2019
Uncertain economic climate sees cautious investment, a 50/50 split between online and offline spend and the ROI on advertising investment increasing in importance.
Global Consumers are Bullish About Their Financial Security
Around the world, consumers are displaying a strengthening sense of optimism about their financial wellbeing, particularly in developing markets throughout Asia Pacific, Africa, Middle East and Latin America, according to a new global study.
Nielsen Launches SMARTSTORE In Hong Kong
Helping retailers and manufacturers make faster, more shopper-centric decisions
Nielsen’s Mainland Tourist Study: Hong Kong Continues to Pull at Heartstrings of Mainland Tourists
Over 90% of Mainland visitors said they will return to Hong Kong again within the next 12 months, with a 4% growth in planned spending for the next trip.
Asia Pacific Consumer Spending On The Rise
The latest Asia Pacific FMCG growth figures released today by Nielsen indicate consumer spending is increasing across the region, with total FMCG value growth up 6.5% year-on-year in the third quarter, compared to 4.9% in the previous quarter. Average FMCG prices increased by 2.1% in the same...
Global Online Grocery Purchasing Is Up 15% in Last Two Years, Leading to an Estimated US$70B in Additional Sales in Online FMCG
Online purchasing of packaged and fresh groceries has surged by 15% in the past two years, with an increase in consumers’ confidence within the online buying ecosystem leading to purchasing in a broader range of categories.
Press Contacts
Nielsen Hong Kong: Cheryl Wen
For press enquiries about Nielsen’s insights in specific industries or regions of the world, please contact the appropriate Nielsen Communications representative below:
S.E. Asia, N. Asia, Pacific:Deanie Sultana
Australia:Jackie Helliker
New Zealand:Kim McFadden
Japan:Bekki Yayoi
Korea:Lim Ji Eun
Indonesia:Miladinne Lubis
Philippines:Liza Martija
Malaysia:Danny Leo
Singapore:Ellen Cuijpers
Thailand:Matooros Maneeruttanaporn
Vietnam:Tu Le
Corporate
For press inquiries about Nielsen’s business, leadership and corporate events (such as quarterly earnings), please contact:
corporatepressinquiries@nielsen.com