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inviting mall visitors with innovation

84% of Consumers Intend To Visit The Mall When The Pandemic Is Over Innovation and Communication Are Important to Bring Back Consumer’s Trust Jakarta, 14 Juni 2020 – Malls are now preparing to welcome visitors following the reopening of the shopping centers on June 15. The mall business is one...

indonesia started 2020 with the 4th highest consumer confidence index globally

Health and Economy continue to be major concerns among Indonesian consumers. Indonesia consumers significantly reduce spending spare cash. Jakarta, 27 May 2020 – In the first quarter of 2020, Indonesia remained the 4th most confident market globally with a Consumer Confidence Index of 127 after...

Covid-19 and its impact on the media consumption trend

TV viewership for news program is going up 25% The viewership on Kids audience reaches the highest rating at 16.2 percent Vitamin and Supplement products contribute more than IDR20 Billion of total digital ad spending Jakarta, 23 March 2020 – COVID-19 pandemic has caused change in consumer...

digital consumers show positive growth trends

Youtube is the most widely used platform for watching online TV shows or movies 72% of the online shoppers bought fashion category E-Wallet becomes new  payment option for consumers Jakarta, 19 March 2020 – As much as 98% of netizens use smartphone devices to access the internet in the past...

2019 ad spend closes with positive trends

Online Services Dominates Television Media Advertising Spending Radio is still the preferred media for the Government and Political Parties to Advertise Digital Ad Spending Reaches 7% of the Total Ad Spend Jakarta, 11 Maret 2020 – Advertising expenditure in 2019 grew10% compared to 2018. The...

nielsen connect indonesia transforms with a new leader

Jakarta, 09 March 2020 – Nielsen, the global data measurement and analysis research company, appointed Indrasena ‘Dede’ Patmawidjaja as the new Managing Director of Nielsen Connect in Indonesia, as the successor of. Agus Nurudin, who decided to leave the company at the end of March 2020. Dede...