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Nielsen Builds Out Management Teams With Two Strategic Hires

David Rawlinson, President of the Global Online Business at Grainger, will become the Chief Executive Officer of Nielsen's Global Connect business. Linda Zukauckas will join the company as Chief Financial Officer. Both will join effective Feb. 3, 2020.

indonesian consumers’ optimism slightly declined in Q3 2019

Indonesia inched down a spot to the 4th most confident country globally Consumers’ Concern on Political Stability had significantly decreased Jakarta, 20 November, 2019  – Despite being slightly lower than the previous quarter, Indonesia’s Consumer Confidence Index (CCI) in Q3 2019 is...

digital ad spend contributes 6% of the total ad spend

  Jakarta, 18 September 2019 – Advertising spending on TV, Print and Radio in the past 12 months (July 2018 – June 2019) reached RP156 Trillion, equals with two percent increase. The growth is lower than that of the same period last year which was nine percent. Despite experiencing...

nielsen ready to bring total audience measurement

Jakarta, 12 September 2019 – In this digital era where consumers live a seamless lifestyle (not differentiating online/offline activities), media companies and advertisers are facing the challenge to make the right decision, from how to spread advertising budget (changing from conventional to...

Out-Of-Home Media as Marketing Strategy

More than two thirds (67%) of consumers spend 4 hours and 33 minutes outside home on weekdays. In the Jabodetabek area the time is even higher, where consumer spends an average of 4 hours 45 minutes. When doing activities outside the home, the average consumer spends 1 hour and 18 minutes on the...

Precision marketing set to surge in APAC

Asia Pacific is poised for growth in data-driven marketing or precision marketing given the increasing base of two billion online users and expected rise of advertising budgets in the next five to ten years, according to Nielsen's A Digital Giant Awakens report.

Nielsen Launches Global Measurement for YouTube Mobile App

Now available in 34 markets, this service builds on Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web browsers to provide marketers independent and comprehensive cross-device measurement of advertising audiences on YouTube across computer and mobile devices....

Indonesian Consumers are Still Optimistic

Media contact: Mila Lubis, Phone: +62 8551082304, Email: miladinne.lubis@nielsen.com More Indonesian online consumers think that the country is not in an economic recession. Jakarta, June 3, 2019  – The Conference Board® GlobalConsumer Confidence ™ Survey, in collaboration with Nielsen,...