FIND THE ANSWER IN 5 EASY STEPS WITH NIELSEN DIGITAL AD RATINGS ..
Online campaigns have become an integral part of the media-mix, offering the ability to precisely target a specific group of consumers – regardless of where they are and what device they are currently using. Despite the dynamic development of the internet advertising market, a number of questions remained unanswered: who saw my advertisement, which group did my campaign actually reach, how effective were the platforms used (desktop, mobile)? The answer to these questions came with the appearance of Digital Ad Ratings on the Polish market.
Digital Ad Ratings is a solution that ensures daily, continuous and detailed measurement of campaign audience in the digital area, both on computers and mobile devices (including mobile applications), taking into account duplication between them. Digital Ad Ratings has a number of additional functionalities, such as verification of the visibility of the displayed advertisements – the so-called viewability, or a system that allows to extract the views emitted improperly.
By the end of 2016, Nielsen Digital Ad Ratings will be available in 25 countries around the world. Contact us to find out about the possibilities of our latest solution.
The Nielsen team