April 30, 2019 ▪ Mumbai
TAJ LANDS END, BANDRA
Unlocking What's Next
Challenges are important. Why? Because challenges drive your business forward— therefore, it’s time to turn your challenges into opportunities. Opportunities that traverse changing consumer choices, experiences through tech innovations and marketplace dynamics that are reshaping and driving the next paradigm of growth.
At Consumer 360TM, we are going to plan for today and strategize for tomorrow. We are going to navigate advertising and business model shifts, analyze the latest ways consumers are shopping, discovering and consuming content, learn to power personalized experiences, explore the technologies that are transforming our industry and more.
Let’s Unlock What’s Next together!
Today’s consumers are empowered by the devices they have at their disposal and their ability to seek out the information they need and the content they want. Today’s empowered consumers don’t fit into neat little demographic boxes. They’re unique, and they each have different expectations about the products and services they interact with. Consumers respond in highly individual, nuanced and unpredictable ways to marketing and advertising initiatives and will continue to have increasingly nuanced preferences as newer generations emerge. By 2020, there could be as many as 1 billion Gen Y and Gen Z consumers in India. These consumers are different from Gen X, as they have varied preferences and interests, allowing for future innovation. As the calendar flips and the years progress, Gens Y and Z will change the way many industries need to innovate and market their products and services. This constantly changing behaviour will also usher in opportunities that brands can tap into across industries.
In this session, we will explore the attitudes that today’s digitally connected consumers have toward product and service innovation in general, as well as across sectors of media, technology, food, and health. We’ll also explore ways that you can stay ahead of the curve.
In the midst of a fast-evolving sharing economy, many consumers have adopted the role of provider as well as a consumer. The concept of peer-to-peer sharing is leading innovation across industries and sectors with various new platforms, ranging from ride sharing, space sharing, at-home services, and this “sharing economy” is challenging traditional models of consumption. As more consumers opt for collaborative consumption, it’s already having a noticeable impact on the business landscape across categories. Online platforms are connecting people with businesses, and younger consumers, particularly millennials, now consider this a way of life. As more categories catch up, the sharing economy will evolve to include newer ways of consuming collaboratively and effectively.
In this session, we will explore the phenomenon of collaborative consumption in India, highlighting the impact it will have across businesses and explore current and future collaborative consumption prospects.
Consumers are calling the shots in the retail world, but are you picking up on the cues? There is a shift in trends on what consumers are looking for from retail - from a wide choice across products and services, now its about convenience. Among the ways to court consumers in today’s cut-throat world of retail, brands that take an omnichannel approach will have an advantage over those that don’t. Taking an omnichannel approach means allowing consumers to complete a purchase at any point along their path to purchase, regardless of whether that’s on- or offline. Local retail giants and international chains have started re-investing across channels to engage with today’s fickle shopper.
In this session, we will help you explore the omnichannel path as a way to chart your success.