Insights

Shop-Shifting

In our recent webinar - Shop-Shifting: Recalibrating for the Re-routed Spread of Spend - we summarise our findings from an investigation of store-level analysis across 15 countries.

Making Digital Advertising Add Up in India

Brands go by the metrics that publishers themselves report, to gauge the effectiveness of their digital advertising and devise further strategies. However, research reveals that in reality only a fraction of campaigns targeted towards specific audiences actually reach those that they are intended...

Keep Your Customers Close, But Retailers Closer

A sharp increase in demand is expected in the post-pandemic marketplace, but new stores and distribution expansion may not be the best way for manufacturers to grow. Our data shows that under-serviced and deprioritized stores result in brands exiting from 30% of new stores in the first three months...