Insights

The Business Case For Keeping In Touch

The ability of a commercial to impact sales, referred to as the effectiveness of the ad campaign, grows over time, and then stays relatively stable for most of its life cycle.

Making Digital Advertising Add Up in India

Brands go by the metrics that publishers themselves report, to gauge the effectiveness of their digital advertising and devise further strategies. However, research reveals that in reality only a fraction of campaigns targeted towards specific audiences actually reach those that they are intended...