The Fans Behind the Game: FIFA World Cup 2026™ Edition.
Get to Know the FIFA Fandom and Maximize Your Time on the Pitch.
With soccer fandom up 11% across North America from 2020 to 2025, the sport plays an important role in the daily lives of 60% of regional fans. As FIFA World Cup 2026™ arrives, brands that understand the audience, will win the tournament.
Download our FIFA World Cup Fandom report to unlock demographic fan profiles, lifestyle passion points, and massive brand sponsorship opportunities.
Inside, you’ll discover:
THE ALL-IN-ONE AUDIENCE
A young, highly diverse, and rapidly scaling powerhouse demographic spanning Canada, Mexico,
and the U.S.
SPONSOR-RECEPTIVE FANS
The most sponsor-friendly audience in sports: 73% find sponsors appealing, and 61% choose sponsor brands over rivals.
OPPORTUNITIES PAST THE PITCH
Fans over-indexing on travel, food, gaming, fashion, and tech making this tournament a multi-week cultural festival opportunity for brands.
Unlock the demographic profiles, lifestyle habits, and cultural data required to win on the world’s biggest stage.
