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TV Viewers Get Social
Panel Discussion Moderator: Radha Subramanyam, SVP, Media Analytics, Nielsen
Advertisers and agencies need to know more than just what TV audiences are watching; they need to understand how they…
TV usage increased 1.7% in December, but the biggest beneficiary was the “other” category as video game usage grew…
Content variety notwithstanding, the basics of measurement still apply: When you know who’s watching, you have the…
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