Insights | 27-07-2023
Counting every voice: How to power a better media future for all
Nielsen’s Chief Diversity Officer Sandra Sims-Williams and Chief Product Officer Deirdre Thomas discuss DE&I’s…
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Nielsen’s Chief Diversity Officer Sandra Sims-Williams and Chief Product Officer Deirdre Thomas discuss DE&I’s…
Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing confidence. Learn…
When it comes to brand lift in emerging media, brand recall is just as critical as it is in traditional media.
Discover how the right tools, solutions and metrics marketers should consider to obtain their long-term media…
Global marketers continue to lack confidence in measuring full-funnel ROI. Audience data is key in gaining confidence.
Brands are betting big on influencers to convert viewers to buyers. And to find the perfect fit between influencer and…
Marketers looking for ways to stay top-of-mind with consumers are turning to social media—and influencers—to build…
As engagement with digital channels continues to rise, understanding the consumers behind those engagements is essential…
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