Insights | 25-04-2024
2024 Annual Marketing Report
Discover how global marketers are allocating budgets, maximizing ROI and what these trends mean for your own impact…
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Discover how global marketers are allocating budgets, maximizing ROI and what these trends mean for your own impact…
Competitive advertising intelligence data is often overlooked in media planning. But these insights are invaluable to…
Tune in for a conversation with Nielsen and the 4A’s on CTV insights and perspectives media planners should understand…
Discover the data and insights you need to navigate a shifting media landscape with Nielsen’s 2024-25 Upfronts/NewFronts…
Nielsen’s Chief Diversity Officer Sandra Sims-Williams and Chief Product Officer Deirdre Thomas discuss DE&I’s…
Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing confidence. Learn…
When it comes to brand lift in emerging media, brand recall is just as critical as it is in traditional media.
Global marketers continue to lack confidence in measuring full-funnel ROI. Audience data is key in gaining confidence.
Discover how the right tools, solutions and metrics marketers should consider to obtain their long-term media…
Brands are betting big on influencers to convert viewers to buyers. And to find the perfect fit between influencer and…
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