Insights | 27-07-2023
Counting every voice: How to power a better media future for all
Nielsen’s Chief Diversity Officer Sandra Sims-Williams and Chief Product Officer Deirdre Thomas discuss DE&I’s…
Insights
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Insights | 24-05-2023
Channel overload is hurting full-funnel marketing effectiveness and ROI confidence
Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing confidence. Learn…
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Insights | 04-05-2023
In emerging media, brand recall is the biggest driver of lift
When it comes to brand lift in emerging media, brand recall is just as critical as it is in traditional media.
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Insights | 26-04-2023
Getting ahead of the audience measurement curve in a streaming first landscape
Discover how the right tools, solutions and metrics marketers should consider to obtain their long-term media…
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Insights | 26-04-2023
Understanding audiences is critical in effective cross-media strategies
Global marketers continue to lack confidence in measuring full-funnel ROI. Audience data is key in gaining confidence.
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Insights | 28-06-2022
Brands are tracking hashtags to find engaged audiences
Brands are betting big on influencers to convert viewers to buyers. And to find the perfect fit between influencer and…
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Insights | 17-05-2022
Getting closer: Influencers help brands build more personal consumer connections
Marketers looking for ways to stay top-of-mind with consumers are turning to social media—and influencers—to build…
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Insights | 09-05-2022
Bridging the gap: Better audience targeting with context and behavior data
As engagement with digital channels continues to rise, understanding the consumers behind those engagements is essential…
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