What’s driving healthcare advertising today?

Effective messaging is paramount for hospitals and healthcare systems to connect with local communities. In 2024 alone, a remarkable $1.27 billion was poured into hospital advertising, with more than $200 million dedicated to outdoor advertising–highlighting the emphasis on local reach. What message is your brand sending? 

Join this exclusive 30-minute webinar for an in-depth look at healthcare advertising trends. We’ll show how advertising intelligence can empower your marketing decisions and shape strategies for healthcare systems, hospitals and physician networks.

What you’ll discover:

• Regional ad spend trends: Get unparalleled insights into who is advertising and where spending is focused.
• Competitive intelligence: Uncover your competitors’ media strategies, including their ad placements and specific media types
• Unique ad behaviors: Identify distinctive media splits and spending patterns unique to the industry

We’ll also explore the role of outdoor advertising in the healthcare sector, as well as examine ad spend patterns across radio and digital platforms, highlighting their impact on local markets.

This session is designed for healthcare marketers and strategists, as well as agencies serving healthcare clients.