Your 2026 FIFA World Cup™ Strategy Starts Here
The world’s biggest stage is coming to North America. Is your brand ready to take the field?
The FIFA World Cup 2026™ is more than just a tournament; it’s a global cultural phenomenon that is already reshaping the U.S. media landscape. As interest in soccer hits an all-time high, the competition for audience attention is fiercer than ever.
Nielsen’s latest report, "Get Ready with Media Intelligence: 2026 FIFA World Cup™ Edition", provides the data-driven roadmap you need to navigate this unprecedented opportunity. We dive deep into the viewership trends, digital engagement habits, and local market dynamics that will define one of the biggest sporting events of the year.
Inside, you’ll discover:
The Viewership Surge
Discover why 2026 is poised to shatter records, fueled by a "neighborhood effect" across 11 U.S. host cities and favorable time zones for live viewing.
The Social Beast
U.S. soccer fans over-index on social media use by nearly 20% compared to the general population. Learn where they are scrolling.
Audio & Podcasts
77% of fans turn to radio and podcasts for soccer content, offering a high-impact alternative for brands outside the traditional TV broadcast.
Local Impact Analysis
Get a tactical breakdown of key host cities—from the high-intent merchandise buyers in Dallas to the social-media-savvy fans in Los Angeles and Miami.
Generational Insights
Understand the unique "second-screening" behaviors of Millennials and Gen Z to tailor your cross-platform activations.
Don’t leave your 2026 strategy to chance.
Download the full report today to gain the media intelligence required to win over the world’s most passionate fans.
