Insights | 25-08-2023
Big data virtually eliminates zero ratings in national TV measurement
Big data in TV measurement increases the scale of a 101,000-person panel and reduces statistical sampling errors,…
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Big data in TV measurement increases the scale of a 101,000-person panel and reduces statistical sampling errors,…
Learn more about the potential pros and cons of big data in audience measurement and how to leverage this data to…
At this year’s Cannes Lion, the 4A’s EVP of Media, Technology and Data Ashwini Karandikar and Nielsen’s CEO of…
Learn more about panel data and how it has been the gold standard of the research industry for nearly a century now and…
Nielsen’s Chief Diversity Officer Sandra Sims-Williams and Chief Product Officer Deirdre Thomas discuss DE&I’s…
Learn why measurement of diverse audiences is critical for the media industry and how to best leverage these solutions.
Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing confidence. Learn…
Learn how quality audience data is the key to delivering marketing impact and bridging the gap as device and channel…
Global marketers continue to lack confidence in measuring full-funnel ROI. Audience data is key in gaining confidence.
Discover how the right tools, solutions and metrics marketers should consider to obtain their long-term media…
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