Insights | 20-11-2023
Need to Know: How are TV audiences measured
In this article we explore how tv audiences are measured, technology used to capture viewing data, and what metrics are…
Solutions
Relevance
Newest
Oldest
In this article we explore how tv audiences are measured, technology used to capture viewing data, and what metrics are…
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it ladders into…
Big data in TV measurement increases the scale of a 101,000-person panel and reduces statistical sampling errors,…
Learn more about the potential pros and cons of big data in audience measurement and how to leverage this data to…
At this year’s Cannes Lion, the 4A’s EVP of Media, Technology and Data Ashwini Karandikar and Nielsen’s CEO of…
Learn more about panel data and how it has been the gold standard of the research industry for nearly a century now and…
Nielsen’s Chief Diversity Officer Sandra Sims-Williams and Chief Product Officer Deirdre Thomas discuss DE&I’s…
Learn why measurement of diverse audiences is critical for the media industry and how to best leverage these solutions.
Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing confidence. Learn…
Learn how quality audience data is the key to delivering marketing impact and bridging the gap as device and channel…
Contact us
In an ever-changing world, we’re here to help you stay ahead of what’s to come with the tools to measure, connect with, and engage your audiences.