Insights | 25-08-2023
Big data virtually eliminates zero ratings in national TV measurement
Big data in TV measurement increases the scale of a 101,000-person panel and reduces statistical sampling errors,…
Insights
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Insights | 14-08-2023
Need to know: The pros and cons of big data in audience measurement
Learn more about the potential pros and cons of big data in audience measurement and how to leverage this data to…
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Insights | 10-08-2023
For good measure: A conversation with Nielsen and the 4A’s
At this year’s Cannes Lion, the 4A’s EVP of Media, Technology and Data Ashwini Karandikar and Nielsen’s CEO of…
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Insights | 09-08-2023
Need to know: What is panel data, and why does it matter?
Learn more about panel data and how it has been the gold standard of the research industry for nearly a century now and…
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Insights | 27-07-2023
Counting every voice: How to power a better media future for all
Nielsen’s Chief Diversity Officer Sandra Sims-Williams and Chief Product Officer Deirdre Thomas discuss DE&I’s…
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Insights | 26-07-2023
Representation matters: Why measurement of diverse audiences is critical for the media industry
Learn why measurement of diverse audiences is critical for the media industry and how to best leverage these solutions.
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Insights | 24-05-2023
Channel overload is hurting full-funnel marketing effectiveness and ROI confidence
Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing confidence. Learn…
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Insights | 04-05-2023
As media options proliferate, quality audience data is the key to delivering marketing impact
Learn how quality audience data is the key to delivering marketing impact and bridging the gap as device and channel…
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Insights | 26-04-2023
Understanding audiences is critical in effective cross-media strategies
Global marketers continue to lack confidence in measuring full-funnel ROI. Audience data is key in gaining confidence.
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Insights | 26-04-2023
Getting ahead of the audience measurement curve in a streaming first landscape
Discover how the right tools, solutions and metrics marketers should consider to obtain their long-term media…
