Insights | 21-11-2023
Sports continues to fuel broadcast gains in October; streaming surrenders almost a full share point
While the seasonal TV viewing uptick in October isn’t unique, this year’s gains were achieved without the benefit of…
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Insights | 19-09-2023
Sports and news boost broadcast and cable viewing in August; streaming declines as kids head back to school
The lead up to fall is always a transitional period for the TV calendar, and this August was no different.
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Insights | 06-09-2023
Media metadata: The essential piece to success in streaming
Discover how media metadata plays a pivotal role in the success in streaming by powering content discovery and…
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Insights | 15-08-2023
Streaming grabs a record 38.7% of total TV usage in July, with acquired titles outpacing new originals
Overall TV usage was up just slightly from June, but streaming usage hit a new record, grabbing 38.7% of total TV usage.
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Insights | 18-04-2023
March Madness fuels a rebound in viewing across cable in March
Seasonality plays a key role in TV viewing, and so do high-profile sporting events. March was no exception in both cases,…
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Insights | 09-02-2023
Super Bowl viewership transcends platforms and devices
The magnitude of the Big Game solidifies its position as the biggest TV event of the year—and that magnitude dictates…
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Insights | 26-01-2023
Streaming unwrapped: 2022 was the year of original content
Original content has grown to become a competitive advantage for streaming services, as many original titles were…
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Insights | 12-12-2022
Primetime on their time: New fall programs draw 41% of their viewers in the week after they air
The seven new primetime network dramas that debuted this September attracted 54% of their total audience viewership in…
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Insights | 08-12-2022
Seen on screen: The importance of disability representation
Disability representation on television is increasing, but slowly, leaving viewers in the disability community struggling…
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Insights | 17-11-2022
Broadcast dramas drive October viewing bump while streaming and sports stay strong
Even with the flurry of new broadcast and sports content, which contributed to a 2.2% increase in total TV usage in…
