Insights | 21-11-2023
Sports continues to fuel broadcast gains in October; streaming surrenders almost a full share point
While the seasonal TV viewing uptick in October isn’t unique, this year’s gains were achieved without the benefit of…
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While the seasonal TV viewing uptick in October isn’t unique, this year’s gains were achieved without the benefit of…
The lead up to fall is always a transitional period for the TV calendar, and this August was no different.
Discover how media metadata plays a pivotal role in the success in streaming by powering content discovery and…
Overall TV usage was up just slightly from June, but streaming usage hit a new record, grabbing 38.7% of total TV usage.
Seasonality plays a key role in TV viewing, and so do high-profile sporting events. March was no exception in both cases,…
The magnitude of the Big Game solidifies its position as the biggest TV event of the year—and that magnitude dictates…
Original content has grown to become a competitive advantage for streaming services, as many original titles were…
The seven new primetime network dramas that debuted this September attracted 54% of their total audience viewership in…
Disability representation on television is increasing, but slowly, leaving viewers in the disability community struggling…
Even with the flurry of new broadcast and sports content, which contributed to a 2.2% increase in total TV usage in…
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