Insights | 17-10-2023
Sports gave broadcast channels a second straight month of viewing gains in September
Broadcast TV viewing increased almost 13% in September, bolstered by the return of college and professional football.
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Insights | 27-09-2023
Personalized FAST experiences will stand out with TV audiences
Learn how metadata normalization and enrichment can power better FAST experiences.
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Insights | 12-09-2023
Hispanics lean into streaming, but still find accurate representation lacking in media
Hispanics spend the most media time with television, but their engagement with TV is rooted in what they watch on…
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Insights | 20-07-2023
How to scale your video content distribution strategy
Learn how to build a scalable, resilient video content distribution strategy with three tips that can help guide…
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Insights | 18-07-2023
Kids push TV usage up in June, with 90% of their increased usage coming from non-traditional sources
Among kids 2-17, non-traditional TV options accounted for 90% of their increased usage.
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Insights | 23-06-2023
Audiences transcend marketing channels; measurement can do the same
Streaming may be the most top-of-mind today, but the future of cross-media measurement will need to be adaptive to many…
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Insights | 04-05-2023
As media options proliferate, quality audience data is the key to delivering marketing impact
Learn how quality audience data is the key to delivering marketing impact and bridging the gap as device and channel…
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Insights | 26-04-2023
Getting ahead of the audience measurement curve in a streaming first landscape
Discover how the right tools, solutions and metrics marketers should consider to obtain their long-term media…
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Insights | 20-03-2023
With almost 1 million video choices, women 18-34 turn to classic TV
2022 was a banner year for original content on streaming platforms, but among women 18-34, a different type of…
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Insights | 16-03-2023
With less high-demand content available, total TV usage drops in February; streaming stays strong
While in line with seasonal norms, TV engagement in February confirms a very basic truth: viewership reflects the…
