Insights | 20-11-2025
Why strategy matters more than tools for measurement in marketing
Unlock sustained ROI. Find out how aligning your measurement strategy to core business goals is the key to…
Insights
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Insights | 17-11-2025
Blind spots to bright spot: how Indian CMOs are winning with unified data
India’s advertising landscape is more fragmented—yet more critical—than ever before. Billions of…
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Insights | 06-08-2025
How Asia Pacific marketers are staying ahead
Discover the strategic shifts APAC marketers are making. Find out how they align goals, invest in AI and new…
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Insights | 30-04-2024
The Record: U.S. audio listening trends powered by Nielsen and Edison Research
The Record from Nielsen delivers a quarterly look at how U.S. audiences spend their time with ad-supported…
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Insights | 04-05-2023
International musicians are ‘fired up’ for this year’s Eurovision song contest
Seven of this year’s Eurovision songs fall into the “energizing” mood category—the most primary mood…
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Insights | 22-09-2022
Granular data drives better accuracy in your market predictions
Just as each of Japan’s prefectures are unique, their markets come with distinct opportunities and challenges…
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Insights | 30-11-2018
Algoritmi di creatività
La capacità che hanno le immagini di attirare l’attenzione andrebbe sfruttata in modo più tattico in tutti…
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Insights | 16-10-2017
Case Study: Validating Data Quality in DMPs
By using Digital Ad Ratings, Netsprint was able to measure exactly who they were reaching and validate the…
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Insights | 01-06-2012
Fan Favorite Nielsen Data Visualization Contest Winner
The Nielsen Data Visualization Contest featured many great submissions and terrific fan turnout….
