Insights | 12-09-2023
Hispanic audiences in focus: Trust in media – the key factor driving the shift to streaming
Discover how Hispanic audiences are engaging in media and ways to customize user experiences in our 2023 Hispanic…
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Discover how Hispanic audiences are engaging in media and ways to customize user experiences in our 2023 Hispanic…
Big data in TV measurement increases the scale of a 101,000-person panel and reduces statistical sampling errors,…
Learn more about the potential pros and cons of big data in audience measurement and how to leverage this data to…
At this year’s Cannes Lion, the 4A’s EVP of Media, Technology and Data Ashwini Karandikar and Nielsen’s CEO of…
Learn more about panel data and how it has been the gold standard of the research industry for nearly a century now and…
Learn how the most influential Women’s World Cup athletes can grow the sport’s global fanbase well beyond this…
The AANHPI audience has made it clear – through their voices and dollar spend – that they desire representation in…
Among the most bingeable streaming programs in the last TV season, more than 71% were inclusive of one or more…
For advertisers wanting to make inroads with the growing LGBTQ+ community—and their buying power—inclusivity is…
Diversity and inclusion behind the cameras is becoming more important to viewers—and the growth of this diverse talent…
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