Insights | 20-11-2023
Need to Know: How are TV audiences measured
In this article we explore how tv audiences are measured, technology used to capture viewing data, and what metrics are…
Insights
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Insights | 09-11-2023
TV content distribution is evolving, and audiences are reaping the benefits
The availability of content in more than one place reflects a shift in TV content distribution strategies—one that has…
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Insights | 12-10-2023
Need to Know: How to measure digital audiences and campaigns
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it ladders into…
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Insights | 04-10-2023
Nurturing trust: Engaging with Hispanic audiences in a diverse media landscape
Nuance is a critical consideration for any creator, distributor or brand thinking about engaging with Hispanic audiences.
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Insights | 12-09-2023
Hispanic audiences in focus: Trust in media – the key factor driving the shift to streaming
Discover how Hispanic audiences are engaging in media and ways to customize user experiences in our 2023 Hispanic…
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Insights | 25-08-2023
Big data virtually eliminates zero ratings in national TV measurement
Big data in TV measurement increases the scale of a 101,000-person panel and reduces statistical sampling errors,…
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Insights | 14-08-2023
Need to know: The pros and cons of big data in audience measurement
Learn more about the potential pros and cons of big data in audience measurement and how to leverage this data to…
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Insights | 10-08-2023
For good measure: A conversation with Nielsen and the 4A’s
At this year’s Cannes Lion, the 4A’s EVP of Media, Technology and Data Ashwini Karandikar and Nielsen’s CEO of…
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Insights | 09-08-2023
Need to know: What is panel data, and why does it matter?
Learn more about panel data and how it has been the gold standard of the research industry for nearly a century now and…
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Insights | 26-06-2023
The most influential athletes for the 2023 FIFA Women’s World Cup™
Learn how the most influential Women’s World Cup athletes can grow the sport’s global fanbase well beyond this…
