Insights | 25-04-2024
2024 Annual Marketing Report
Discover how global marketers are allocating budgets, maximizing ROI and what these trends mean for your own impact…
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Discover how global marketers are allocating budgets, maximizing ROI and what these trends mean for your own impact…
For consistent, comprehensive and comparable audience measurement across platforms, marketers need a robust ID system…
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
Tune in for a conversation with Nielsen and the 4A’s on CTV insights and perspectives media planners should understand…
We explore how audiences are consuming news media and how things may have changed since the last elections.
Discover the data and insights you need to navigate a shifting media landscape with Nielsen’s 2024-25 Upfronts/NewFronts…
As pro sports teams seek to reach bigger TV audiences, some are embracing free, over-the-air broadcasting options.
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it ladders into…
Nuance is a critical consideration for any creator, distributor or brand thinking about engaging with Hispanic audiences.
To take your brand to the next level, it’s critical to understand which tactical investments produce the best returns…
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