Insights | 02-12-2024
Beyond Disability: Inclusive Marketing in an Intersectional World
As we approach International Day of Persons with Disabilities on December 3, brands, advertisers and media…
Insights
Insights | 05-07-2024
What’s next for women’s sports: Fueling growth by proving value
To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights…
Insights | 03-07-2024
Beyond Pride Month: Building your brand with LGBTQ+ consumers
We explore why brands need to understand where and how to invest to earn the good will of the LGBTQ+ community…
Insights | 30-05-2024
Driving value through women’s sports
By now, we’ve all heard that women’s sports are having a moment. That rings particularly true with the WNBA…
Insights | 16-04-2024
College basketball boosts U.S. cable viewing in March
Following seasonal viewing trends that typically begin in February, overall television usage in the U.S. dipped…
Insights | 03-04-2024
FAST has made linear TV cool again; personalization will make it cooler
Creators and publishers entering the FAST industry need to focus on metadata as they plan their distribution…
Insights | 19-03-2024
Super Sunday delivers a record day of TV viewing
While Super Bowl LVIII was a standout that attracted 123.7 million viewers, total TV usage declined in February…
Insights | 20-02-2024
Colder weather and NFL playoffs drive increased TV usage in January
Chilly weather, coupled with the excitement of the NFL playoffs, helped boost total TV viewership 3.7% in…
Insights | 25-07-2023
Liberty Global’s metadata journey to super-aggregation with Gracenote
Learn how Liberty Global and Gracenote are aggregating metadata to deliver the next chapter in immersive,…
