Insights | 04-10-2023
Nurturing trust: Engaging with Hispanic audiences in a diverse media landscape
Nuance is a critical consideration for any creator, distributor or brand thinking about engaging with Hispanic audiences.
Insights
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Insights | 12-09-2023
Hispanics lean into streaming, but still find accurate representation lacking in media
Hispanics spend the most media time with television, but their engagement with TV is rooted in what they watch on…
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Insights | 12-09-2023
Hispanic audiences in focus: Trust in media – the key factor driving the shift to streaming
Discover how Hispanic audiences are engaging in media and ways to customize user experiences in our 2023 Hispanic…
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Insights | 25-08-2023
Big data virtually eliminates zero ratings in national TV measurement
Big data in TV measurement increases the scale of a 101,000-person panel and reduces statistical sampling errors,…
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Insights | 20-01-2023
Representative content drives bingeability across streaming platforms
Among the most bingeable streaming programs in the last TV season, more than 71% were inclusive of one or more…
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Insights | 03-10-2022
Latino representation in video content drives bingeability
When inclusive content attracts them to a service for the first time, Hispanic audiences stay to watch more than just…
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Insights | 22-09-2022
Hispanic inclusion is a key differentiator as competition for streaming audiences increase
Inclusion can be a key differentiator when it comes to engaging U.S. Hispanics—the most prolific streaming audience in…
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Insights | 14-09-2022
Let’s talk about streaming and engaging the Latino audience
Compared to the general U.S. audience, 43.6% of Latinos’ total TV viewing in July 2022 was attributed to streaming…
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Insights | 14-09-2022
Latino-led content and viewers: The building blocks for streaming success
In addition to highlighting the voracious streaming appetites of Hispanic audiences, this report provides the findings…
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Insights | 24-02-2022
A relevancy revolution: the importance of Spanish language content
Much of the content Latinos are seeking is in Spanish, regardless of their “primary” language, due to the vast and…
