Insights | 27-07-2023
Counting every voice: How to power a better media future for all
Nielsen’s Chief Diversity Officer Sandra Sims-Williams and Chief Product Officer Deirdre Thomas discuss DE&I’s…
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Nielsen’s Chief Diversity Officer Sandra Sims-Williams and Chief Product Officer Deirdre Thomas discuss DE&I’s…
If you think innovating can be hard normally, try doing it during a global pandemic. It can become downright defeating if…
En 2018, les distributeurs ont investi 2 milliards de dollars dans l’intelligence artificielle (IA), principalement aux…
E-commerce, consumidor omnichannel, uso de Big Data no varejo e uso de tecnologia nos canais tradicionais são os…
É indiscutível que o acesso à Internet, a tecnologia móvel e as inovações digitais estão redefinindo todas as…
Data is everywhere. As our individual behaviors leave an ever-expanding data footprint, we are faced with the challenge…
Marketers often think about how important it is to communicate all of a product’s key benefits to their consumers…
Today, access to information is unprecedented, consumers are empowered to make smarter buying decisions and marketers…
Gain insights from three recent, ground-breaking Nielsen studies that reinforce the important role that neuroscience…
Mobile is not the future. It is the now. As the need for connectivity increases, the mobile device is becoming an…
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