Insights | 30-04-2024
The Record: U.S. audio listening trends powered by Nielsen and Edison Research
The Record from Nielsen delivers a quarterly look at how U.S. audiences spend their time with ad-supported audio media.
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The Record from Nielsen delivers a quarterly look at how U.S. audiences spend their time with ad-supported audio media.
Sports, unlike all other genres, have the power to attract large, consistent TV viewership—and on set schedules….
Following seasonal viewing trends that typically begin in February, overall television usage in the U.S. dipped again in…
Learn in this webinar how positive impact can be sustained long after the athletes and fans have left town.
Nielsen worked with World Athletics on new measurements of success for hosting major sports events.
Some key NFL matchups this season attracted as much as 30%-40% of their TV viewership from people who watched away from…
On average, the typical adult spends more than 10 hours each day with media, with about half dedicated to watching TV.
Audience engagement with sports on TV remained a major pastime this year, with fans in the U.S. spending more than 1.7…
As pro sports teams seek to reach bigger TV audiences, some are embracing free, over-the-air broadcasting options.
As colleges align their sports teams with the most lucrative TV deals, local TV viewership changes will follow.
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