Insights | 16-04-2025
TV or Digital: What’s winning global audiences?
Discover how regional differences, demographics, and content shape audience viewing habits and impact…
Insights
Insights | 18-03-2025
Need to know: What is a Designated Market Area® (DMA), and why does it matter?
Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.
Insights | 05-02-2025
What sports can teach us about co-viewing on TV
The Super Bowl marks a major moment for co-viewing but it’s not the only TV programming people watch…
Insights | 03-02-2025
The Record: Q4 U.S. audio listening trends
Discover American’s listening behaviors across the total audio universe in Nielsen’s The Record for Q4…
Insights | 29-01-2025
Engaging Black audiences
Black Americans are influencing trends across media. Learn how brands can connect and win with inclusion.
Insights | 24-01-2025
The Nielsen ARTEY Awards: 2024 Streaming Unwrapped
Streaming is transforming media. Nielsen’s new ARTEY Awards recognize 2024’s most-watched streaming TV…
Insights | 15-01-2025
Cross-media and audience insights for media plans that defy gravity
Download your guide for cross-media data and audience insights, and navigate the complexity of media planning…
Insights | 16-12-2024
Tops of 2024: Sports
2024 was an all star year for sports. As 2025 approaches, we looked at some of the top trends that shaped the…
Insights | 12-11-2024
Need to know: What can you learn from your competitors’ ads?
Learn how analyzing competitors’ ad media spend can help you optimize marketing budgets and expand audience…
