Insights | 07-02-2022
Winning for the long-term: Investing in diverse-owned media
Investing in diverse-owned media often allows brands to better engage diverse audience segments.
Insights
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Insights | 09-12-2021
Explore the representation of diversity and inclusion on TV
The data underpinning Nielsen’s recent Inclusion on TV report is available to help the media industry learn more about…
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Insights | 13-09-2021
Helping advertisers walk the diversity talk
With the market for diverse-owned ad time hotter than ever, how can diverse media owners increase their visibility with…
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Insights | 17-08-2021
CTV and Streaming Glossary
This glossary aggregates many of the terms and acronyms pertaining to connected TV and streaming to provide clarity amid a…
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Insights | 01-06-2021
CTV Advertising Guide: Powering Growth Through Change
This guide outlines best practices and common pitfalls for a successful CTV advertising strategy, including audience…
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Insights | 18-02-2021
4 Ways Modern Marketers are Using Attribution to Drive More ROI
The media landscape is more complex than ever due to the explosion of different platforms, data sources and privacy…
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Insights | 24-07-2019
The Importance of Incremental Lift
See why measuring incremental lift helps you make a direct connection between your advertising efforts and actual sales…
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Insights | 18-07-2019
How Multi-Touch Attribution Helps CPG Brands Tackle Seven Challenges
See seven factors changing the CPG ecosystem and learn how multi-touch attribution can help brands improve conversions and…
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Insights | 18-06-2019
How Marketing Analytics Drives Decision Making in Health Care
Health care organizations of all types are at the forefront of this new era. Big data is creating enormous opportunities…
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Insights | 12-06-2019
Top 10 Questions to Ask Martech Vendors
Choosing the right tool is challenging. There are typically multiple vendors for each type of solution, and the process of…
