With the rise of the Black Lives Matter movement, many marketers have made commitments to increase their investments in Black-owned media. The social justice movement has also inspired all consumers—not just diverse consumers—to expect brands and businesses to do more to support social causes, including through the messages in their advertising. Advertising in diverse-owned media…
Nielsen has long been known for counting everyone. Just as we are the measurement standard for the media industry, we are committed to bringing the industry standard for measuring representation and inclusion in programming. As part of our Diverse Intelligence Series, our new report Being Seen on Screen: The Importance of Quantity and Quality Representation…
What diverse media owners need to do to secure advertiser investments Support diverse communities. Increase representation of minorities. Invest in diverse-owned media. This is likely the thought process of advertisers and agencies that have made public commitments during the social justice movement of the past year. As the advertising industry looks to deliver on those…
Few areas of the media landscape have taken the spotlight over the last year like streaming video has, fueled by increasing consumption and a wealth of new platform and content options. In June 2021, for example, streaming accounted for 27% of total TV time in the U.S., much of which is attributable to the fact…
Few areas of the media landscape have been in focus over the past year as streaming video content has. With a growing wealth of platform and program choice, the options for consumers continue to expand and diversify. The rise in streaming usage has currently fueled a concurrent rise in connected TV (CTV) access, which facilitates…
Marketers have entered an age of uncertainty, facing more roadblocks to measurement than ever before. The media landscape is becoming increasingly complex, with the explosion of different channels and data sources posing measurement challenges. In parallel, data privacy and security have become top of mind for consumers, ad tech companies and governments over the past…
Marketers like to try new things. One of the reasons many of us got into this profession is the ever-changing nature of it and the fact that there is always innovation: new channels, tools, tactics and technology to learn and master. Just in the last few years, we’ve seen the marketing technology landscape grow to…
Consumer packaged goods (CPG) brands are following consumers to the web and facing significant hurdles in the process. Shifts in shopper preferences, a complex path-to-purchase, digital platforms and channels, and new competitors have changed the way CPG brands reach, engage and convert their best customers. Several trends have made growth in the CPG sector more…
Today, the amount of health-related data is skyrocketing. According to IBM, it doubles every three years and will double every 73 days by 2020. In the right hands, this information represents an expanding resource that can be mined for answers to some of our most pressing health issues. It can also be used to improve…
Think back to your most recent purchase for work. Was it a booth display, printer, standing desk, or T-shirts for the team? Or was it something bigger, such as a marketing automation system? Marketers face purchase decisions that range in size from minor to massive. Across the spectrum, subscriptions to software tools and platforms are…
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