Insights | 20-11-2025
Why strategy matters more than tools for measurement in marketing
Unlock sustained ROI. Find out how aligning your measurement strategy to core business goals is the key to…
Insights
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Insights | 19-11-2025
Need to Know: What are Nielsen ratings?
Learn what Nielsen ratings are, how they are calculated, and how they can help you make informed marketing and…
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Insights | 17-11-2025
Blind spots to bright spot: how Indian CMOs are winning with unified data
India’s advertising landscape is more fragmented—yet more critical—than ever before. Billions of…
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Insights | 10-11-2025
Why advertisers can’t overlook the buying power of veterans
With 16 million veterans in the U.S., advertisers should consider the unique buying habits of this audience in…
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Insights | 10-11-2025
From k-pop to Singles’ Day: The new data of cultural relevance
It used to take effort to be globally aware. In the pre-digital era, understanding what was happening abroad…
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Insights | 07-11-2025
From Waste to Win: Achieving true media spend optimization with advertising intelligence
Ready to maximize your ROI? Build your 2026 media strategy with ad intelligence. Planning your 2026 media buys…
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Insights | 07-11-2025
Local news goes over the top: OTT app viewing is growing in US markets
A surge in local news viewing on over-the-top apps is creating a powerful new ecosystem for broadcasters and…
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Insights | 30-10-2025
Happy Halloween! Horror movie TV trends this spooky season
Horror is bigger on TV than ever this October. Which movies are fans screaming for this Halloween season?
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Insights | 23-10-2025
The Record: Q3 U.S. audio listening trends
Discover American’s listening behaviors across the total audio universe in Nielsen’s The Record for Q3…
