We’re excited to announce that Nielsen’s Digital in TV Ratings has been granted accreditation by the Media Ratings Council (MRC)! Digital in TV Ratings launched in 2015 and accounts for TV viewing occurring on desktop and mobile devices when the program content and commercials match the linear TV airing. It draws on Nielsen Total Audience methodology, combining census-based data, person demographics and our gold-standard representative panels to report audiences across National and Local People Meter markets.

Digital in TV Ratings is the second component of our Total Audience framework to gain MRC accreditation, joining Nielsen Digital Ad Ratings. It is also the first solution to receive accreditation from the MRC for its contribution to TV audience measurement for programming viewed on computers and mobile devices.

MRCのエグゼクティブ・ディレクター兼CEOであるジョージ・W・アイヴィーは、「ニールセンがテレビ視聴率におけるデジタルのMRC認定を得るために必要な厳しい要件を満たしたことを祝福する。パソコンや携帯端末で視聴されるテレビ番組の測定が認められたことで、ニールセンは、どのような方法で視聴されるかにかかわらず、プラットフォーム全体でテレビ番組の視聴状況をより詳細に把握したいという市場のニーズに応えるための取り組みにおいて、重要な一歩を踏み出しました。"

This accreditation by the MRC will provide media buyers and sellers with an additional level of confidence as they leverage the solution to account for audiences across desktops, tablets and smartphones, in addition to TV—allowing them to most effectively distribute premium content and sell across these screens. Clients such as ABC, CBS, Freeform and Univision are currently using this capability.

“With our Total Audience strategy, we are able to provide the industry with broader audience coverage and inclusion—whether it’s C3, C7 or beyond—as clients look to monetize their audiences across all screens,” said Megan Clarken, President, Product Leadership for Nielsen. “This independent and transparent validation of our methodology to include digital desktop and mobile viewing is another significant step toward delivering Total Audience to the marketplace, and we are very pleased to be able to say that our developments meet the level of quality and rigor that MRC accreditation represents.”

デジタルコンテンツ視聴率（DCR）など、ニールセンの他のトータルオーディエンスソリューションの認定を得るために、MRCと引き続き協力していきたいと考えており、トータルコンテンツ視聴率（TCR）の認定も目指していく予定です。