Nielsen Marketing Attribution

Our attribution solution collects person-level performance data from your addressable marketing channels and data sources and maps them to a single, anonymous ID. Using a combination of sophisticated attribution methods, it determines the impact of every touchpoint on driving brand engagement and...

Campaign Lift

Our Campaign Lift solution measures the impact of a media campaign on actual sales across digital, mobile, TV, radio, print, outdoor and cross-media. With Campaign Lift, you can understand the incremental impact of a campaign and deep dive into which elements of your campaigns are most successful...

Marketing Mix Modeling

Our Marketing Mix Modeling solution provides a holistic understanding of what’s driving sales, including online, offline and external factors that can affect demand for your products. It looks at the historical relationships between marketing spend and business.