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  • Better together: Panel + big data sets offers unprecedented insights into consumers

    Choice has never been as abundant across the media landscape as it is today, and consumers are actively engaging with the platforms and channels that most appeal to them. The expanse of choice amplifies the industry’s need for accurate measurement—given that advertisers, publishers and agencies seek to attract, engage and measure engagement regardless of where…

  • 닐슨미디어코리아, 효과적인 인플루언서 마케팅 지원하는 ‘인플루언스 스콥’ 출시

    브랜드 캠페인에 적합한 인플루언서 추천 및 정량∙정성적 효과 측정전 세계 1억명 인플루언서 데이터 기반, 인플루언서 마케팅 전 과정 지원 2021년 09월 27일 – 글로벌 미디어 정보 분석 기업 닐슨미디어코리아(대표 조선국)가 유튜버·틱톡커·블로거·게이머 등 다양한 인플루언서를 활용하는 마케팅의 효과적인 전략 수립과 집행을 위한 데이터 기반 인플루언서 마케팅 솔루션 ‘닐슨 인플루언스 스콥(Influence Scope)’을 27일 국내에 출시한다고 밝혔다. 인플루언서…

  • nielsen cria nova tecnologia para aproximar marcas e influencers

    marketing de influência torna-se mais acessível com influencescope, que ajuda marcas a filtrarem o mix ideal de influenciadores, dentro de uma base de mais de 100 milhões de perfis São Paulo, setembro de 2021 – A Nielsen, líder global em medição de audiência e de resultados, anuncia o lançamento de uma nova solução para auxiliar…

  • IPG Mediabrands Taps Gracenote to Support Client Diversity, Equity and Inclusion Initiatives

    Gracenote Inclusion Analytics Empowers IPG Mediabrands to Deliver Greater Value to Clients Through New Data and Insights into Diversity in Entertainment Content Emeryville, CA and New York, NY – Sept. 23, 2021 – Gracenote, a Nielsen (NYSE: NLSN) company, announced that IPG Mediabrands, a client-led, consulting-first, community-driven marketing agency, has licensed the Gracenote Inclusion Analytics…

  • Nielsen Launches New Sports Team Insights Unlocking Fan Behaviours And Attitudes

    Nielsen enhances Consumer & Media Insights with Sports Fans at a team level Over 10,000 New Zealanders sample size  Unlock insights from 10 national sports teams and 14 domestic sports teams Auckland: 22 September 2021: Today, Nielsen (NYSE: NLSN) announced the latest enhancements to Consumer & Media Insights (CMI) now featuring new insights on sports…

  • Nielsen Announces “Impressions First Initiative” and the Integration of Broadband Only Homes Into Local Measurement in January 2022

    Timing Supports Industrywide Move to Impressions-based Buying New York, NY — Sept 21, 2021 — Nielsen (NYSE: NLSN) announced today that it will take the lead on an “Impressions First Initiative” to support an industrywide move to impressions-based buying and selling in local markets across the U.S.  The move to impressions will occur in conjunction…

  • Women in Nielsen Launches First Virtual Global Leadership Summit

    Nielsen recently launched its first-ever global, virtual leadership summit, WIN Rising Leaders. Led by the Women in Nielsen (WIN) Business Resource Group, the event featured keynote presentations, panels, micro-mentoring and skill development workshops for over 1,000 Nielsen associates from 37 countries. The theme for this year’s conference was empowered women, who empower women and brought…

  • Launching Nielsen compass: a world-leading and powerful campaign outcomes database

    Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales ROI Sept. 17, 2020 –  Nielsen (NYSE: NLSN) today announced that it is launching Nielsen Compass, a powerful, world leading database that leverages the company’s global scale to establish syndicated normative (norms) standards…