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  • MRC Update

    A letter to our clients from David Kenny, CEO I’m writing to inform you that members of the Media Rating Council (MRC) have responded to our request for a hiatus with a vote to suspend accreditation for our National TV Ratings service, as well as our Local TV Ratings service. Rest assured, we will continue…

  • Cross-media ad measurement transformation in Asia

    Nielsen enhances Nielsen Total Ad Ratings September, 1, 2021 – Nielsen has enhanced cross-media ad measurement in Thailand, Indonesia, Philippines and Taiwan by transforming its Total Ad Ratings (TAR) methodology.  TAR is designed to deliver deep insights into de-duplicated audiences exposed to advertising across devices (smartphones, tablets, computers, and television). It offers advertisers independent and…

  • ADTEB and Nielsen working together to help power Thailand to monetise cross-media audiences

    Bangkok Thailand, 24 August 2021: Today marks an historical milestone for media buying and selling in Asia. Thailand will be leading cross-media audience measurement!   ADTEB is an industry body made up of the 15 DTT broadcasters in Thailand. ADTEB has selected Nielsen to build a cross-media audience measurement solution. This will be delivered through Nielsen’s…

  • 닐슨미디어코리아, ‘디지털광고시청률(DAR)’ 상품 출시

    20년 이상 TV 시청률 조사 경험 기반… 디지털 플랫폼 광고 효과 측정 2021년 8월 18일 – 글로벌 미디어 정보 분석 기업 닐슨미디어코리아(대표 조선국)가 실제 시청자 데이터를 기반으로 여러 광고 매체의 디지털 광고 효과를 통합 측정하는 ‘디지털광고시청률(DAR∙Digital Ad Ratings)’ 상품을 국내 최초로 출시했다고 밝혔다. 이를 기반으로 닐슨은 TV 및 디지털 플랫폼 전반에 걸친 광고 캠페인의 통합…

  • Nielsen Statement on Initiating MRC Hiatus for National TV Ratings Service

    Availability and Delivery of Ratings Will Not Change As Enhancements Roll Out Yesterday, Nielsen proactively initiated the accreditation hiatus process for its National TV ratings service with the Media Rating Council (MRC). While we remain confident in the integrity of our data and measurement, and fully support the audit process, we believe that moving to…

  • Nielsen Awarded MarTech Breakthrough Award for Best Overall Marketing Analytics Solution

    Nielsen’s Outcomes suite honored for its innovative marketing technology providing brands the ability to streamline end-to-end processes New York, NY – Aug. 12, 2021 – Today, Nielsen (NYSE: NLSN) announced that its Outcomes measurement suite, which enables marketers and media sellers to optimize and evaluate the impact of their marketing efforts, has won the Best…

  • Nielsen and Meredith Corporation Renew Multi-Year Agreement for Local TV Audience Measurement

    Agreement Includes Measurement for all Meredith Local Stations and includes Nielsen Scarborough New York, NY — Aug 10, 2021 — Nielsen (NYSE: NLSN) and Meredith Corp. (NYSE: MDP), announced today that they have reached a multi-year renewal agreement for Nielsen Local TV ratings. The agreement includes a range of audience measurement and analytical services across…

  • Words Matter: Nielsen Strikes Out Racist Tech Terms

    Nielsen’s engineers have joined an industry-wide fight to strike out racist terminology in technology and engineering. This effort, which started nearly two years ago, was spurred on by the past year’s social justice movement, which has increased the world’s overall awareness of systemic racism, cognitive biases and other triggers.  For some time, technology terms with…

  • Supercharging Nielsen Ad Intel With Social And In-app Media Spend

    Auckland, 28 JULY 2021: Nielsen is thrilled to announce the launch of an enhancement to Nielsen Ad Intel Digital that provides marketers with detailed advertiser-level social and in-app media spend.  The added breadth of measurement to include these media provides new visibility into some of the largest ad investments on digital. In addition, video collections…