News Center
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News Center | 23-05-2022
Nielsen and TikTok collaborate to unlock global marketing insights
Nielsen has been selected to participate in TikTok’s Media Mix Modelling Program.
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News Center | 19-05-2022
Nielsen deduplicates audiences across leading smart TV and streaming providers
Nielsen has expanded deduplication of connected TV (CTV) audiences to include new Smart TV original equipment…
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News Center | 11-05-2022
Nielsen’s ‘Podcasting Today’ report reveals podcast advertising presents marketers with greater opportunities to increase ROI
Nielsen, a global leader in audience measurement, data and analytics, released the third installment of its Podcasting…
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News Center | 10-05-2022
Nielsen tapped by lululemon to be their global Marketing Mix Measurement provider
Nielsen has been selected by lululemon athletica Inc. as its preferred Marketing Mix Modeling (MMM) provider in the…
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News Center | 10-05-2022
Have you met your match? Here’s how to ensure the perfect sporting partnership for your brand
Brands that operate a sports sponsorship, or are considering taking on a sponsorship, have many questions to consider….
