Events

Price and Promotion Management Workshop Online

Presenter:Jana Volovika (Category Management Business Consulting Leader for EE)
Location: Online

In the effort to help prevent the COVID-19 coronavirus outbreak to keep spreading, we will implement virtual ONLINE Category Management workshops of the upcoming weeks across the world. This measure will help us reduce the risk of spreading any illness to our communities, while continue supporting our clients to be ready to face and unlock more retail landscape opportunities. We will rely upon technology to keep a good learning online environment for all participants.

This interactive online session with live discussions, Q&A and tests integrates Nielsen’s accumulated knowledge of effective pricing strategies, enhanced promotion planning with the key drivers reflected in the successful category management process.

Moreover, neurological findings and simulators are shared to run exercises, providing an opportunity to convert theory to action.

Improve the ROI of your price and promotion plans by adding a category management standpoint.

WHO CAN ATTEND?

Retailers, Manufacturers, Suppliers, Distributors, Agencies and anyone with a hunger for Price & Promotion Management knowledge.

WORKSHOP FEE & DETAILS:

960€ + VAT, 2nd Participant from the same company -10%. Group discounts apply.

Duration:

2 days

INCLUSION:

Comprehensive course materials, case studies and individual certificates.

For more information and registration, please contact:

Saulius Stirbys, Sales Effectiveness Leader – Baltics, +370 614 20565

AGENDA

DAY 1: 09:00 – 12:00 & 14:00 – 17:00

  • Promo Landscape in the Baltics
  • Shopper Centric Category Management Review
    • 8 step process
    • Benefits
  • Price and Promotion Management Introduction
    • Creating value for the shopper
    • Is promotion always successful?
  • Pricing
    • Definition, strategic position and objectives
    • Factors affecting pricing decisions
    • Pricing strategies
    • Measurement and optimization
  • Introduction to Promotion Management
    • Integrated Marketing Communication Plan
    • Definition
    • Is your target shopper responding to promotions?

DAY 2: 09:00 – 12:00 & 14:00 – 17:00

  • Day 1 Review
  • Introduction to Promotion Management
    • Is your target shopper responding to promotions?
    • Promotional mix strategies
    • Category Management steps linked to promotions
    • Efficient and effective promotion management
    • Promotional plan
  • Closed Loop Process
    • Where: define the baseline
    • Why: define the promotional objectives
    • What: develop the promotional plan
    • How: implement the promotional plan
    • What’s next: analysis, assessment and feedback
  • Neuroscience on Promotions
    • How are consumers responding to your promotions?
    • Stimuli and methods
    • Business case results and takeaways

SESSION FACILITATOR

Jana Volovika – Category Management Consulting Leader for East Europe

Jana has more than 10 years of experience in Retail, with expertise starting in store operations, category management to private label development and brand management.

She is specialized in strategy development and execution; shopper and customer insights as well as sustainability and corporate responsibility topics within current retail setup are among her particular interests.

Jana delivers a series of training workshops with an integrated perspective that combines manufacturing, retailing and use of Big Data. She leads Nielsen Category Management Consulting for the EE region.