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Consumers More Likely to Buy New Products from Familiar Brands | Nielsen

Nearly Two-Thirds of Global Survey Respondents Wait for New Products To Be Proven Before Purchasing CONTACT: Jennifer Frighetto, jennifer.frighetto@nielsen.com, 847.605.5686Elizabeth Wolf, elizabeth.wolf@nielsen.com, 646.654.5825 NEW YORK – JANUARY 22, 2013 – Sixty percent of global consumers...

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