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Nielsen Singapore awarded Agency of the Year for the fifth consecutive year

2 minute read | May 2016

Singapore – 30 May 2016 – Global performance company, Nielsen is named the Market Research Agency of the Year at Marketing Magazine’s Agency of the Year awards ceremony on 25 May. This is the fifth consecutive year which Nielsen has received this prestigious award.

Agency of the Year Awards is an opportunity for agencies in Singapore to take stock of their performance during the evaluated period, by getting the people that matter, senior client-marketers, to assess them. Winners of the Agency of the Year Awards have always won based on one constant; the agency preferences of client-marketers, which by itself is a good gauge for agencies to measure how well they have performed in the market. Other agency awards promote comparisons with the regional market, but Agency of the Year is designed specifically for the Singapore market, celebrating the best that the country has to offer and can be proud of.

A panel of 23 senior marketers hailing from a vast range of companies including Lego, Dell, Citibank, Friesland Campina, Burger King, Singapore Tourism Board and Kimberly-Clark assessed finalists’ submissions against key criteria covering management excellence, talent development, outstanding business performance as well as the extent of the agency’s stewardship towards the industry and the community.

“This is the fifth year running for Nielsen to achieve this astonishing accolade and we couldn’t have done it without the unwavering support from our clients, partners and team. This continued vote of confidence validated the positive impact which we are consistently bringing to our clients, industry and the community,” said Joan Koh, Managing Director of Nielsen Singapore & Malaysia. “This is a great morale booster to what we always believe in, and strive to work hard towards excellence. We are not resting on our laurels and are constantly working hard to better connect our clients to consumers diligently to drive faster, smarter and better decisions and bring value to their businesses.”


Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world’s population. For more information, visit


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