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Barrington Media Group and Nielsen Announce Multiyear Agreement

2 minute read | March 2021

Agreement includes National and Local TV data in all markets

New York, NY — March 17, 2021— Today, Nielsen (NYSE: NLSN) announced that Barrington Media Group has signed a multiyear agreement as a new client of its National and Local TV measurement services in all markets.

Barrington Media Group is a data driven, direct response agency with headquarters in Shelton, Conn. and offices in Chicago, Ill. It offers advertising services to a wide range of clients in the insurance, healthcare, consumer products, and business services verticals. 

“We’re in the business of helping our clients generate new customers, profitably, and at scale,” said Thomas Starr, Vice President, Media and Strategy at Barrington Media Group. “Buying efficient and responsive media is the cornerstone of any effective media campaign, and the ability to use Nielsen’s sophisticated data and insights will help our advertisers showcase the effectiveness of media placements and maximize results.” 

“We are delighted to be enhancing our relationship with Barrington Media Group,” said David Hohman, Managing Director, Nielsen Media Demand Side at Nielsen. “We are confident Nielsen’s measurement and planning capabilities will help support Barrington Media Group’s business objectives, furthering the company’s goals as a data and analytics agency that takes pride in campaign-driving insights.” 

Nielsen Local TV comprehensively measures television audiences in all 208 markets across the U.S., providing programmers and buyers with complete data and insights to drive positive business results. Nielsen’s investment and innovation continue to transform how Local TV is measured, and it remains the only provider of direct persons measurement and comprehensive reporting from pay-TV households, over-the-air homes and linear streams from virtual MVPDs. 

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a leading global data and analytics company that provides a holistic and objective understanding of the media industry. With offerings spanning audience measurement, audience outcomes and content, Nielsen offers its clients and partners simple solutions to complex questions and optimizes the value of their investments and growth strategies. It is the only company that can offer de-duplicated cross-media audience measurement. Audience is EverythingTM to Nielsen and its clients, and Nielsen is committed to ensuring that every voice counts. 

An S&P 500 company, Nielsen offers measurement and analytics service in nearly 60 countries. For more information, visit From time to time, Nielsen may use its website and social media outlets as channels of distribution of material company information. Financial and other material information regarding the company is routinely posted and accessible on our website and our social media accounts: Twitter, LinkedIn, Facebook and Instagram.



Brigit Hennaman



Dawn Rowan


Barrington Media Group

Scott Kellerman