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Nielsen Video Series – Episode 2 Part 2: How has Nielsen’s digital audience measurement changed in the last couple of years and how it will change in the future?

1 minute read | June 2021

The way that Nielsen has been measuring digital audience in Australia is under significant evolution at the moment, on this episode of our Nielsen Video Series, Product Strategy – Audience Measurement, Asia-Pacific, Alex Smith talks about how Nielsen’s digital audience measurement has changed in the last couple of years as well as how it will change in the future.