From January 1 to January 14, 2022, Hong Kong people watched 4.6 billion minutes of streaming video at home, accounting for 1/5 of the time spent watching videos and TV programs at home.A total of 43.02 million Hong Kong viewers have watched streaming videos at home in the past two weeks.At the same time, Youtube and myTV SUPER occupy the top two A’s in streaming platforms.
Hong Kong, January 27, 2022 – Nielsen released insights from its streaming video research in Hong Kong for the first time today, showing that between January 1 and January 14, 2022, Hong Kong people spend their time at home watching streaming 3 The duration of the video was 46.1 billion minutes, and a total of 43.02 million Hong Kong viewers chose to watch the streaming video.
According to Nielsen data, streaming video content accounts for 20.1% of viewers’ total viewing time of B videos. In the same time period, the viewing time of free TV channel C accounted for 63.7% of the total video viewing time.
“We are very pleased to release our research insights on streaming video platforms for the first time in Hong Kong. The industry is always looking for detailed data on audience exposure to various types of video content, and Nielsen measures it in a quantifiable and comparable way,” said Yongqi Lu, Vice President of Nielsen Hong Kong. And monitoring the streaming video viewing behavior of viewers, and integrating with the overall video viewing habits, provides a very important perspective for content creators, media, advertising agencies, streaming media platforms, advertisers, industry organizations, and agencies.”
Ranjeet Laungani, general manager of Nielsen North Asia, said: “With the rapid growth of streaming audiences in Hong Kong, Nielsen’s solution for Hong Kong’s streaming platforms is an important milestone in enabling media buyers and sellers to better understand families. The influence of viewers using major streaming platforms across devices, as well as the interactions, behaviors and habits between using streaming platforms and traditional TV viewing. Today, Nielsen ONE, Nielsen’s exciting global vision, takes a major step forward in Hong Kong step.”
About Nielsen Streaming Video Platform Insights
Nielsen Streaming Platform Insights uses a human-driven sample library and proprietary metering technology to measure which media application website (App/Web) is streaming and which devices are streaming (Smart TV, Internet-connected devices, TV boxes, video game consoles, computers and mobile phones).
By fusing “who”, “where”, and “what to see”. We can create a macro view of how viewers are exposed to various streaming video platforms. Using this expertise, you can make critical decisions about how to best reach your target audience, enhance your tour content, or optimize the M&A strategy of Nielsen Streaming Platform Insights Solutions clients.
Data Sources:
- Database: 4+; Level: Time Period; Streaming Media App/Web (TV + Mobile + Computer); myTV SUPER (OTT + Mobile + Computer); Viewing Mode: Live + Playback; Data: As above; Data Period: January 1 – 14, 2022; Note: Only applicable to home network
- Database: Over 4 years old; Data: Net reach; Data period: January 1-14, 2022
- Nielsen Streaming Platform Insights Solutions; Data Period: January 1-14, 2022
Note:
Data only represents streaming activity on the home internet (eg WiFi or wired internet) and does not include outdoor streaming or home streaming that occurs outside of the home internet (eg via mobile internet).
A. Ranking is based on all 35 streaming apps/Web being measured (100Most, 17 Live, Big Big Channel, Big Big Fun, Bilibili, Douyin, Facebook, HBO Go, HKATV, Hong Kong Open TV, i- Cable, Instagram, iQiyi, myTV SUPER (Including myTV SUPER OTT box streaming), Netflix, Now News, Now Player, Now Sports, Now-E, Oriental Daily, PPLive, Qianxun, RTHK On the Go, Sohu, Tencent Video , TikTok, TVB News, TVBAnywhere, UpLive, Viu Yellow, ViuTV Blue, VOOV, Weibo, Youku, YouTube); data period: January 1-14, 2022;
Nielsen working to expand streaming coverage, not currently covered: Amazon Prime Video, Apple TV+, Disney+, HMVOD and UTV
B. The audience refers to the 4.3 million Hong Kong people who watch streaming at home
C. Broadcast – Free TV Channels
Other – other devices (i.e. TV game consoles, TV boxes) / other channels (e.g. satellite channels)
About Nielsen
Nielsen is a leading global audience measurement and data analytics company, shaping the industry standard for media and content around the world. Through research and analysis of audiences and their consumption behaviors across all channels and platforms, we provide our clients with expert insights into independent and actionable solutions that help advertisers, agencies and media platforms identify and engage them at all times. Target Audience.
As an S&P 500 company, Nielsen operates in nearly 60 markets around the world. For more information, please visit the Nielsen website at www.nielsen.com or www.nielsen.com/investors and connect with us on social media platforms.
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