AFL vs NRL: What differentiates the fans of the four teams vying for glory?

• 25% of Collingwood fans describe themselves as “affluent” and 31% say they like to “wear clothes which are noticed by others”
• Lions fans are 30% more likely than the average Aussie to go nightclubbing, but 34% say they can bang out a tune on guitar or the piano
• Broncos fans are 22% more likely than the average Aussie to get on the beers at the pub
• 25% of Panthers fans say they like to own a vehicle that is “aggressive-looking”

Sydney – September 29, 2023 – With the big game for both codes just around the corner, Nielsen Consumer & Media View (CMV) has released its latest insights into the fans of the four teams who’ll be fighting for Grand Final glory this weekend.

MAGPIE FANS vs LION FANS

MAGPIE FANS

• 25% of Collingwood fans describe themselves as “affluent” – 25% higher than the national average
• 31% say they like to wear clothes that are “noticed by others”
• 25% say “Sex appeal in a car is important to me”, which is 24% higher than the national average
• 42% say the main way they follow their team is online
• 37% say they’re “early adopters of tech.”
• 18% intend to take out health insurance in the next 12 months
• 27% reckon European cars are better than Japanese cars, which is 23% higher than the national average
• 24% say they’re more likely to buy products associated with celebrities, which is 37% higher than the national average

LIONS FANS

• 27% say they’re “at their best in a crowd”, which is 24% more likely than the average population
• 26% say they’re “the trendsetters amongst their friends”
• 44% enjoy physical activities, which is 24% higher than average
• 40% are gamers, which is 30% higher than the national average
• 26% of Lions fans have attended a classical concert, and 34% have tickled the ivories or strummed a guitar in the past year
• Lions are chugging energy drinks with a roaring 22% consuming one in the last 7 days, while 34% have visited a nightclub in the last 12 months, which is 30% higher than the national average
• 23% have had Dominos delivered in the past 12 months, which is 30% higher than the average Aussie

PANTHERS FANS vs BRONCOS FANS

PANTHERS FANS

• 25% say they want to own a vehicle that’s “aggressive-looking”
• 18% have donated between $100 and $499 in the last 12 months, which is 21% higher than the national average
• 21% say they like to “possess or do things that show they have money”, which is 26% more likely than the average Aussie
• They are 24% more likely than the average Aussie to take a cruise for their next trip
• They are 22% more likely than the average Aussie to choose Emirates for their next overseas trip

BRONCOS FANS

• They are 22% more likely than the average Aussie to visit a winery in the next 12 months
• They are 22% more likely to do a snow trip for their next holiday
• 15% have had at least 1-5 beers at a licensed venue in the past month, which is 22% higher than the national average
• Broncos fans are 30% more likely than the average Aussie to buy a hybrid car

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Media Contact

Dan Chapman
Assoc. Director, Communications, Nielsen APAC
dan.chapman@nielsen.com
+61 404 088 462