Study by Nielsen and LaLiga Tech shows younger viewers are following more sport than older counterparts, but with a heavy preference towards streaming and mobile experiences, including Fantasy games. Madrid, 21st June 2022 – In contrast to the received wisdom that younger viewers are losing interest in sport, a new global report finds that the…
Next generation capabilities, such as advanced audiences and outcomes measurement, will deliver a single view of an audience who saw a campaign and the actions taken by consumers NEW YORK – June 15, 2022 – Nielsen (NYSE: NLSN) revealed the next phase of its Nielsen ONE Alpha cross-platform measurement solution that brings together the power of audience measurement…
by David Kenny, Chief Executive Officer Today, we released our 2022 Nielsen ESG Report, a progress report on how we’re prioritizing environmental, social and governance (ESG) issues, such as climate change; diversity, equity and inclusion; the engagement of our employees; business integrity; and societal trust in the media. We know this report is of great…
At Nielsen, we encourage our employees to make unique contributions to the communities in which they live and work. Nielsen Global Impact Day (NGID) is an event where Nielsen employees carry out social contribution activities all over the world in one day, and it is expected to have a great impact outside the company depending…
Nielsen Korea, a global integrated information analysis company, announced that it held the ‘Nielsen Global Impact Day’ event at the Nielsen Korea Seoul office on June 20th and 21st together with the non-profit organization Together Hansup. ‘Nielsen Global Impact Day’ is a social contribution program held every year at all offices in over 100 countries…
Jihyeok Park, Managing Director of Nielsen Korea’s E-commerce Team, Jihoon Kim, Managing Director of Marketing Effectivness (MEFF) Team, and Andy Dubickas, Vice President of Global Solution Consulting at Nielsen Visual IQ, held the Global Marketing Conference ‘Digital Marketing Summit 2019’ held at the COEX Grand Ballroom on March 6-8. ‘ and captivated domestic and international…
Tina Wilson, EVP & Global Head of Audience Outcomes Product at Nielsen, was honored as a recipient of the Magnanimous Mentor award at the 2022 Top Women in Media and Ad Tech Awards Gala on June 6. The awards, co-sponsored by AdExchanger and AdMonsters, recognize, celebrate, inspire and bring together the women who are making…
I-COM Summit Experience 2022 contará con líderes de opinión cuyo expertise proporcionará un conocimiento exhaustivo del comportamiento del consumidor de hoy Madrid, 7 de junio – Nielsen, compañía líder mundial en información, datos y análisis de audiencias, ha anunciado que patrocina I-com, el evento que reúne a los principales líderes del sector de Marketing y…
Tina Wilson, EVP & Global Head of Audience Outcomes Product at Nielsen, was honored as a recipient of the Magnanimous Mentor award at the 2022 Top Women in Media and Ad Tech Awards Gala on June 6. The awards, co-sponsored by AdExchanger and AdMonsters, recognize, celebrate, inspire, and bring together the women who are making…
Hamburg, 7. Juni 2022 – Die rückläufige Gefährdung durch Corona, vor allem aber die geopolitische Situation in Osteuropa schlugen sich im März 2022 in Deutschland am Werbemarkt nieder, wie eine aktuelle Analyse von Nielsen (NYSE: NLSN) belegt [1]. Zudem hat das führende Marktforschungsunternehmen Mitte März seine halbjährliche Umfrage zur Mediennutzung durchgeführt [2]. Demnach ist die…
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