Products Archives

News Center | 07-02-2023

Nielsen launches Total Ad Ratings in South Korea measuring audiences across TV and Digital platforms

The launch of Total Ad Ratings in South Korea is a step towards Nielsen’s global strategy of Nielsen ONE strategy, as it…

News Center | 24-01-2023

Nielsen lance sa pige publicitaire Ad intel en France

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News Center | 29-09-2022

Roku enables brand new cross-media measurement of Traditional TV, Connected TV, Desktop, and Mobile Ad Campaigns together with Nielsen

Marketers can now deduplicate campaign reach and frequency of ads on Roku across traditional TV, connected TV, computer…

News Center | 14-09-2022

80% of social media users in Asia who follow influencers are likely to purchase products recommended by the influencers

In a world where marketers are tasked with engaging consumers across a growing abundance of channels and platforms, it can…

News Center | 16-08-2022

Nielsen and Amazon Sign Agreement for National TV Measurement of NFL’s Thursday Night Football on Prime Video

Nielsen and Amazon have signed a three-year agreement to measure Prime Video’s exclusive NFL Thursday Night Football…

News Center | 22-12-2020

The Future of Media Starts With Nielsen ONE

To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen…

News Center | 22-07-2020

From Living Spaces to Testing Spaces: Nielsen Turns Addressable Beta Test into a Virtual Experience

When plans to beta test Nielsen’s Addressable TV solution at TV programmers’ premises was disrupted by…

News Center | 28-03-2019

Understanding How Panels + Big Data Provide Better Audience Measurement

At a time when smartphones, digital devices and connectivity are aspects of everyday modern life, there’s no shortage of…

News Center | 27-03-2019

Nielsen Mexico Receives the First Media Rating Council Accreditation for a TV Audience Measurement Service Outside U.S.

We’re excited to announce that Nielsen’s Television Audience Measurement in Mexico has been granted accreditation by…

News Center | 11-03-2019

Understanding the Role of Panels in Representative Measurement

For nearly 100 years, we’ve provided business around the world with critical insight into consumer behavior. Our panels…

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