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Nielsen has introduced comparable reporting of local television’s OTT streaming apps when delivered via connected TV…

Nielsen, a global leader in audience measurement, data and analytics, has identified for the first time the drivers of…

Nielsen’s Black History Month Black Renaissance celebration was full of community building, engagement and source of…

The launch of Total Ad Ratings in South Korea is a step towards Nielsen’s global strategy of Nielsen ONE strategy, as…

Nielsen, leader mondial de la mesure média, annonce aujourd’hui le lancement de son offre de pige publicitaire en…

Marketers can now deduplicate campaign reach and frequency of ads on Roku across traditional TV, connected TV, computer…

In a world where marketers are tasked with engaging consumers across a growing abundance of channels and platforms, it…

Nielsen and Amazon have signed a three-year agreement to measure Prime Video’s exclusive NFL Thursday Night Football…

To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen…

When plans to beta test Nielsen’s Addressable TV solution at TV programmers’ premises was disrupted by…

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