News Center | 02-06-2026
Marketing Architects Expands Relationship With Nielsen To Include Integration of Media Data Engine on a National Level
The TV agency was one of the earliest adopters of Nielsen’s local television measurement solution. Now,…
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News Center | 21-05-2026
Sports content accounts for fastest-growing portion of top global SVOD catalogs
HBO Max, a new addition to Gracenote Data Hub, is home to the most sports programming among major streamers NEW…
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News Center | 19-05-2026
NCAA Tournaments Spark March Madness for Paramount and Warner Bros. Discovery in Nielsen’s The Gauge
Cable Captures Only Monthly Increase Among Viewing Categories in March, Earns its Largest Share of TV Since…
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News Center | 14-05-2026
CTV’s Data Gap Holding Back Bigger Ad Budgets, New Gracenote Research Finds
86% of media planners would move more linear TV budget to CTV if they had show-level targeting and reporting…
