Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Case for Growth Through Transparency: A Way Forward for Digital Advertising
As major technology players phase out third-party cookie tracking, digital marketers are facing a new reality. Without an independent view, market confidence in digital advertising could see significant erosion. We are embarking on three key initiatives to ensure Nielsen measurement continues to...
Nielsen Takes No. 1 Spot in Media Industry on JUST Capital and Forbes’ Annual Ranking of the JUST 100
Nielsen ranks #47 overall and #1 in Media in Forbes' and JUST Capital's 2021 ranking of America's Most JUST Companies.
Nielsen Meets its 2020 Goal of Ensuring Zero Percent of its Global Electronic Waste Goes to Landfills
Nielsen meets its 2020 goal of ensuring zero percent of its global electronic waste goes to landfills.
Nielsen Brandbank Gains GS1 Recognition for Providing Quality-Certified Health & Beauty Data in the Netherlands
Data quality and trust are a huge part of Nielsen’s value proposition, which is why Nielsen is thrilled to announce that Nielsen Brandbank is the first data management service to be recognized by GS1, a global non-profit standards organization, for its ability to capture data certified for...
Uncommon Sense:The Case for Resonance
Advertisers spend an awful lot of time and money on reaching the right audience. Of course, once they have done that, they try to make their ads hit home with audiences as much as possible—but there's clear room for improvement. Investing a little more heavily in determining how much ads resonate...