Nielsen Advances Identity System for Digital Ad Measurement In Preparation For A Cookieless Future
Today Nielsen (NYSE: NLSN) announced an exciting new venture in collaboration with New Zealand’s Radio Broadcasters Association to fuse radio currency data with the in-depth audience insights available in Nielsen’s Consumer & Media Insights (CMI) data.
Robert (Rob) Gilby is joining the international leadership team at Nielsen as President of Asia Pacific (APAC).
Brands can now connect teams fan with brands data leveraging a sample size of 10’000 New Zealanders.
Auckland, 28 JULY 2021: Nielsen is thrilled to announce the launch of an enhancement to Nielsen Ad Intel Digital that provides marketers with detailed advertiser-level social and in-app media spend. The added breadth of measurement to include these media provides new visibility into some of...
With the global launch of Market Lift, one of Nielsen's Audience Outcomes solution, marketers can maximise their return on investment and move with velocity.
Sandra Sims-Williams has been appointed Chief Diversity Officer for Nielsen. She will continue to lead the company's diversity, equity and inclusion team.
Nielsen Holdings plc announced today that it has completed the previously announced sale of NielsenIQ to affiliates of Advent International, in partnership with James “Jim” Peck. NielsenIQ is Nielsen’s former Global Connect business.
Nielsen unveils new scoring metrics and insights enabling forward-thinking brands to compare the impact of their sponsorship activities directly to other marketing, promotion and advertising initiatives on an equivalent basis.
Today, Nielsen announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen’s transformative cross-media solution, called Nielsen ONE, will evolve the current metrics that underpin the more than $100 billion video...