Press Room

Press Releases

Supercharging Nielsen Ad Intel With Social And In-app Media Spend

Auckland, 28 JULY 2021: Nielsen is thrilled to announce the launch of an enhancement to Nielsen Ad Intel Digital that provides marketers with detailed advertiser-level social and in-app media spend.  The added breadth of measurement to include these media provides new visibility into some of...

Cross-Media Currency Becomes Reality with Nielsen ONE

Today, Nielsen announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen’s transformative cross-media solution, called Nielsen ONE, will evolve the current metrics that underpin the more than $100 billion video...

Nielsen: Reaching New Zealand’s Rural Consumers

Rural New Zealanders consume considerably more TV and Newspapers content 9-in-10 rural consumers watched TV in past week vs. nearly 8-in-10 New Zealanders AUCKLAND – 7 DECEMBER 2020 – Nielsen today released data from the latest Nielsen CMI Rural Survey which explores over 46,000 New...

ThinkTV and Nielsen Introduce Streaming Meters

Planned to start this October, 500 streaming meters will be rolled out across the existing Nielsen Television Audience Measurement (TAM) panel over a period of 12 to 18 months. This enhancement, in the coming year, will include a measure of viewing to all internet-enabled devices in the household...

PRESS ENQUIRIES

For press enquiries about Nielsen’s insights in specific industries or regions of the world, please contact the appropriate Nielsen Communications representative below:

S.E. Asia, N. AsiaDeanie Sultana

PacificJackie Helliker

JapanSoichiro Nishimura

KoreaLim Ji Eun

IndonesiaMiladinne Lubis 

PhilippinesLiza Martija

MalaysiaDanny Leo

SingaporeStanley Nam

ThailandMatooros Maneeruttanaporn

VietnamVan Tran