Insights | 28-11-2022
Executional ROI drivers: Optimizing campaigns to maximize returns
In order to optimize media spend—and ROI—marketers need to identify which executional ROI drivers are important for…
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In order to optimize media spend—and ROI—marketers need to identify which executional ROI drivers are important for…
Marketers can now deduplicate campaign reach and frequency of ads on Roku across traditional TV, connected TV, computer…
Dialing back spend may seem to make sense when planning for a recession, but marketers focused on maximizing budget…
Just as each of Japan’s prefectures are unique, their markets come with distinct opportunities and challenges that…
During times of economic unease, there can be a knee-jerk reaction to tighten the belt and slash the budgets—especially…
In this webinar, Nielsen’s VP of Strategic Insights, Imran Hirani unpacks effective budgeting strategies to boost media…
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