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The Total Audience Report: Q4 2015

Millennials are not a uniform, homogeneous group with a common set of beliefs, technologies and behaviors. And as such, their media consumption behaviors vary by life stage.

The Total Audience Report: Q2 2015

The second-quarter Total Audience Report looks at how consumers engage with media platforms each day, highlighting how radio and PC usage his higher during the day, TV and TV-connected device usage is higher at night.

The Total Audience Report: Q1 2015

As we continues to move toward total audience measurement it is vital to find a way to compare platforms by using common metrics that allow the industry to equate and analyze users and usage of these different platforms in a fair, standard and appropriate way.

The Media Universe: More Options, More Time, More Reach

The proliferation of technology, devices and content over time has also allowed media to reach more of us each week than ever before. When comparing which platforms reach the most Americans today, legacy platforms lead the way, with radio and TV topping the list, followed by smartphones.

The Nielsen Comparable Metrics Report: Q1 2017

This is an in-depth study of users and usage – averaged across the U.S. population – with the purpose of aligning methodologies and metrics to display an “apples to apples” view of consumption across TV, Radio, TV-connected devices, PCs, Smartphones and Tablets.
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