News Center | 31-07-2018
Revamped Nielsen Total Audience Report Packages an Unprecedented Look at Audience Behavior
The revamped Nielsen Total Audience Report expands upon its established cross-platform capabilities and provides a…
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The revamped Nielsen Total Audience Report expands upon its established cross-platform capabilities and provides a…
Adults in the U.S. are spending an additional half hour more a day compared to last year connected to media across…
There are many influences that can sway consumer media habits—from where they live to their income levels to when they…
In this edition, we examine the phenomenal increase in news consumption. We look at which sources showed the greatest…
In this report, we provide an extensive profile of working and stay-at-home moms—their income, education, home status,…
This iteration of the Nielsen Total Audience Report focuses on the media channel choices within the many different…
While the front sections of the quarterly Nielsen Total Audience reports typically dive deep on media usage by certain…
Millennials are not a uniform, homogeneous group with a common set of beliefs, technologies and behaviors. And as such,…
In this report, we use comparable metrics and usage patterns to analyze the effect of income on device ownership and…
The second-quarter Total Audience Report looks at how consumers engage with media platforms each day, highlighting how…
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