Millennials are not a uniform, homogeneous group with a common set of beliefs, technologies and behaviors. And as such, their media consumption behaviors vary by life stage.
While live TV+time-shifted TV accounts for over four hours per day and radio accounts for nearly two hours of daily usage, consumers are shifting the specific media they spend this time with as their options broaden.
TV is a great word, and it used to be easy to define. Consumers today, however, use the word ‘TV’ interchangeably when referring to content and have ultimately changed the definition of traditional television. The vast access of content and nascent technology are revolutionizing how consumers...
In this report, we use comparable metrics and usage patterns to analyze the effect of income on device ownership and media use.
The second-quarter Total Audience Report looks at how consumers engage with media platforms each day, highlighting how radio and PC usage his higher during the day, TV and TV-connected device usage is higher at night.
As we continues to move toward total audience measurement it is vital to find a way to compare platforms by using common metrics that allow the industry to equate and analyze users and usage of these different platforms in a fair, standard and appropriate way.
With so much choice available, how are modern consumers navigating the “paradox of choice” and deciding what to listen to and watch? Are they embracing subscription and and-demand services, or relying on traditional means like scheduled programs and live radio?
The proliferation of technology, devices and content over time has also allowed media to reach more of us each week than ever before. When comparing which platforms reach the most Americans today, legacy platforms lead the way, with radio and TV topping the list, followed by smartphones.
This special episode, recorded during Advertising Week, focuses on addressable advertising and how the media industry can use it and other approaches to best reach the audiences they seek to engage with—particularly women.
This is an in-depth study of users and usage – averaged across the U.S. population – with the purpose of aligning methodologies and metrics to display an “apples to apples” view of consumption across TV, Radio, TV-connected devices, PCs, Smartphones and Tablets.