Watch the on-demand webinar to explore findings from the August 2020 edition of Nielsen's Total Audience Report: Special Work From Home Edition.
Adults in the U.S. are spending an additional half hour more a day compared to last year connected to media across platforms—digital, audio and television—which are the three platforms of content distribution and discovery for the average consumer.
In addition to driving increased streaming, COVID-19 is having a significant impact on local news reliance and consumption.
According to the Nielsen Remote Workers Consumer Survey, work-from-home consumers are enjoying the change in their daily work routines. And to no surprise, the new normal includes a heavy dose of media consumption.
Using data from the latest Nielsen Total Audience Report: Advertising Across Today’s Media, we’ve identified three primary consumer recovery groups: Recovery Optimists, Cautious Optimists and Recovery Pessimists.
TV is a great word, and it used to be easy to define. Consumers today, however, use the word ‘TV’ interchangeably when referring to content and have ultimately changed the definition of traditional television. The vast access of content and nascent technology are revolutionizing how consumers...
While live TV+time-shifted TV accounts for over four hours per day and radio accounts for nearly two hours of daily usage, consumers are shifting the specific media they spend this time with as their options broaden.
There are many influences that can sway consumer media habits—from where they live to their income levels to when they were born. We also see much different consumption habits across generations.
When the pandemic kept consumers in the confines of their respective homes, they turned to their old friend, radio, to keep them company and inform them, as it has always done so reliably throughout history.
Despite the challenges and adjustments that working from home involves, such as toddlers, animals, potentially sharing tight quarters with others, most Americans enjoy the convenience, still feel engaged with their roles and believe it makes it easier to strike a work-life balance.