Insights | 29-11-2017
The Celebrity Power of Music in Advertisements
Neuroscience shows us that, when used correctly, music can put viewers and listeners in a more positive mood, leading to…
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Neuroscience shows us that, when used correctly, music can put viewers and listeners in a more positive mood, leading to…
Creative is the thing that drives what we engage with, share, talk about, debate, remember and buy. Creative has great…
With the transformation of the advertising industry over the past several years, it’s more important than ever to…
Measuring an ad’s ability to communicate trust is a tricky business: perceptions of trust can be non-conscious, formed…
人は「考えて」買っていない。「感じて」買っている。ますます複雑なメディア環境で勝ち抜くためには、企業は消費者の意思決定における感情の重要な役割を理解しなければなりません。…
Statistically, many of our purchases are driven by emotions. Yet, most measurement tools are unable to assess the…
During ad testing done with Nielsen Consumer Neuroscience, On the Beach was able to learn whether its trusted fallbacks…
There’s no question that music is a powerful influence on the brain, a fact that a German financial institute…
With a life-threatening cause on the line, it was crucial that DKMS, a blood cancer donation center, deliver their…
For football and non-football fans alike, the ad competition for consumers’ hearts and minds shares center stage with…
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